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Hootsuite Accessibility

Here’s how we ensure that our team stays focused on creating an accessible and enjoyable experience for all.

Here at Hootsuite, inclusion is at the heart of everything we do. That’s why we’ve taken a pledge to create a more digitally accessible experience for everyone. For us, accessibility means ensuring all users of all abilities have a seamless experience every time they interact with our product or website.

Guided by the Web Content Accessibility Guidelines (WCAG), our partnership with Level Access, and our own guiding principles, employees in all departments of Hootsuite help ensure digital accessibility across our platform, mobile apps, blog, website, and help center.

By making small changes like improving color contrast, requiring alt text and ARIA labeling, and designing for various font sizes, we’ve made our digital experience significantly more accessible to those who use screen readers and other assistive technologies, as well as those who are visually impaired. And we will remain committed to doing so.

Creating a more accessible social world

In addition to improving accessibility within our own product and platform, Hootsuite strives to help our users deliver more accessible messaging to their own audiences. For example, we’ve made improvements to our AI writing tool, OwlyWriter AI, to help users craft social media captions that are more accessible to their readers.

Additionally, within the Hootsuite platform, users can easily add alt text to images to make them more accessible to people using screen readers and other technologies. The Hootsuite platform currently supports alt text for Twitter, Facebook, and LinkedIn.

Level Access partnership

Our partnership with the accessibility platform Level Access has been foundational to the success of Hootsuite’s accessibility makeover. Level Access provided us with a team of auditors who delved deep into the Hootsuite product and website, helping us decide where to focus.

Armed with Level Access’ in-depth audits and testing software, Hootsuite’s self-appointed Accessibility Champions distribute accessibility improvement tasks throughout the organization to quickly address outstanding concerns.


With the help of Level Access, Hootsuite submitted and received five Voluntary Product Accessibility Templates (VPATs). 

VPATs demonstrate how our products meet the U.S. Access Board’s Revised 508 Standards for IT accessibility, ensuring a more accessible and compliant experience across our products. 

We received overwhelmingly positive results for all five VPATs, including:

Contact us about accessibility

Found an issue with accessibility on a Hootsuite platform? Have suggestions for how to improve? We’re listening! Please reach out to and we’ll be happy to look into it.