The value of social media has extended beyond the marketing department and now sits as a central part of the customer and employee experience. This means innovation on social is no longer optional. It’s expected by customers, employees, and shareholders.
Join inspiring brands and the industry experts for a look at the future of organisations, using new innovations to unify the customer experience and accelerate company growth.
What you'll learn:
- Embedding social into the customer mindset and employee voices throughout the organisation, building a social company culture for long-term growth and market leadership.
- Activating new advocates, refocusing your metrics, and connecting social tactics to the broader purpose of your company.
- How to measure both customer and business outcomes helping you strike the right balance between short-term revenue-driven gains and long-term brand building measures.
- Innovation with customer insights, using social’s unique strength in adding emotional data into the customer and employee experience.