With more than 380 hotels in more than 40 countries, Meliá Hotels International is the third-largest hotel group in Europe and the world’s largest resort chain.

When the COVID-19 pandemic struck in 2020, tourism and hospitality were among the hardest-hit industries. And while Meliá Hotels International was no exception, the company had an advantage that helped it mobilize its crisis management strategy quickly: a social-first communications model.


engagements on social influencer posts


return on social influencer campaign


social shares by digital ambassadors on Amplify