Skip to content
Webinar Partner Gov Benchmark Hero 1500X1950
On-demand

3 Signs Governments are Going Big on Social

Details

10 June 2021

In the past two years, 77% of government agencies have seen a rise in constituent engagement, and many are feeling the pressure to evolve their social media strategies. With our new benchmark study revealing that this spike in engagement has fueled interest at the senior leadership level, it’s clear that 2021 is the year of momentum in making social media a strategic asset.

In this webinar, we’ll share key findings from our 2021 Government Benchmark Report, created in collaboration with GovLoop and based on a survey of almost 300 government officials. We’ll hear from Andrew Cassidy, director of social media for the Massachusetts Bay Transportation Authority, on how the MBTA is leveraging social as a strategic asset. And we’ll demonstrate how your agency can start taking the social advantage today.

What you'll learn:

  • How to address a rise in constituent engagement and demand

  • How the MBTA has leveraged social media as a strategic asset

  • Social media’s role at the intersection of communications, community engagement, and customer service.

Share this webinar

Please complete the form to register

* indicates required fields

Speakers

Andrew
Andrew Cassidy
Director of Social Media, Massachusetts Bay Transportation Authority
twitter
Morgan Photo
Morgan Zerr
Principal Business Value Analyst at Hootsuite
twitter
Ben Cathers E250 Edit 4000X6000
Ben Cathers
Global Principal Solutions Consultant, Hootsuite
twitter

Related resources

Category:Brand Protection Best Practices

Social Relationships Summit: How to win followers and influence people to buy

Take the guesswork out of what your audience genuinely wants—and DOESN’T want—from your brand on social media. We’ll dive into the good, the bad, and the most insightful to help you build strong social content and even stronger customer relationships.

Category:Social Media Essentials

Social Trends 2024: A Deep Dive on Platforms

A detailed exploration of emerging trends, data-driven insights on social platforms, and strategic foresight with real brand examples.

Category:Social Media Essentials

Social Trends 2024: Hot Takes (Bingo Edition)

Bingo and Buzzwords: Join an expert panel for a fun, insightful experience with the chance to win a prize!

Interested in learning more with Hootsuite?

Request a demo