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In a digital world, social media is the place to see and be seen. If you’ve hesitated to add social to your advertising channels, consider this: there are now 4.62 billion people using social media.

With goals to reach, expectations to meet, and a budget you can’t afford to waste, putting off social advertising just isn’t an option anymore. The good news? Getting started doesn’t have to be complicated or expensive. Let us show you how.

What You’ll Learn:

  • How to plan a successful organic strategy that can leap into a paid campaign
  • Examples of objectives to set yourself up for success
  • Audience targeting and ads to test
  • How to show your boss what it all means to the bottom line


  • Photo of Joey Aw

    Joey Aw

    Product Marketing Specialist at Hootsuite

  • Photo of Emily Marshall

    Emily Marshall

    Commercial Solutions Consultant at Hootsuite