Customer Care Success Story: Community Engagement Powers the Middle East’s Super App Careem

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Melanie Gaboriault
Head of Global Corporate Communications | Hootsuite
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Details

21 October 2021 - 10:00 UTC

Building a successful social customer strategy takes time and effort. You’ve put in leg work and have unlocked valuable insights through meaningful interactions with customers. Now how do you take the next step in growing your business?

In this webinar, Mohannad Baig, Head of Community Management at Careem will explain how bridging the gap between social media and customer service led to world-class customer care and a rapid growth. Today, in more than 100 cities, people use Careem for everything from booking transportation and restaurant reservations to ordering grocery delivery or arranging a home cleaning service.

What you’ll learn:

  • How Careem track the impact of its influencer community, revealing details of reach, shares, and popular content

  • How customer care insights influence the product roadmap and allow marketing, service, operations, and partner teams to spot issues or opportunities

  • How the teams were able to focus on high-value interactions and more complex and personal engagement

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  • Email Webinar Oct20 Speaker 1 400X400

    Melanie Gaboriault

    Head of Global Corporate Communications | Hootsuite
  • Email Webinar Oct20 Speaker 2 400X400

    Mohannad Baig

    Head of Community Management | Careem

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