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It's the eternal struggle of social media managers everywhere: deciding which platforms to focus on—and then defending those decisions to well-intentioned bosses who really think you need to get on "that TikTok thing."

It ain’t easy.

That’s why our new webinar series, Explained 3 Ways, is breaking down common social media challenges—like this one—to help you succeed in 2021.

On March 24, we’re doing a deep dive into everything audience targeting. Our lineup of experts will share three distinct strategies you can use to reach the people that matter most to your business.

You’ll Discover How To:

  • Buddy up to boomers using Facebook and Pinterest
  • Reach B2B audiences on LinkedIn
  • Create a social storefront on Instagram


  • Photo of Sarah Dawley

    Sarah Dawley

    Senior Copywriter at Hootsuite

    Sarah leads the research and analysis of Hootsuite’s  global trends report. She brings 14 years of experience in strategy and copywriting  at some of Canada’s largest media organizations. Sarah works with Hootsuite’s brand team to define and articulate how social media is impacting, brands, marketers and consumers.

  • Photo of Iain Beable

    Iain Beable

    Social Marketing Strategist at Hootsuite

    With nearly a decade of experience, Iain is the Social Marketing Strategist for EMEA at Hootsuite. Coming from an agency background, Iain has worked on performance-led campaigns for some of the world's best known brands. Now at Hootsuite, Iain sits within our Enterprise and Social teams and leads our global strategy for LinkedIn.

  • Photo of Mari Smith

    Mari Smith

    Premier Facebook Marketing Expert, Speaker, and Author

    Often referred to as “the Queen of Facebook,” Mari Smith is considered one of the world’s foremost experts on Facebook marketing and a top Social Media Thought Leader. Facebook hired Mari to teach businesses throughout the U.S. and to help create the company’s Blueprint certification programs. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women who are shaping digital marketing. Mari is an in-demand keynote speaker, dynamic live webcast host, corporate social media strategist, and brand ambassador for numerous leading organizations. She is coauthor of Facebook Marketing: An Hour A Day, and author of The New Relationship Marketing.

  • Photo of Brayden Cohen

    Brayden Cohen

    Social Marketing and Employee Advocacy Strategist at Hootsuite

    Brayden Cohen is the Social Marketing Specialist at Hootsuite. Over the past 5 years, he's worked in customer-centric marketing roles with start-up and purpose-driven brands. In his current role, Brayden works on strategic campaigns for Hootsuite's social marketing channels of 9+ million users, along with managing their employee advocacy program.

    Follow Brayden on LinkedIn