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Explained 3 Ways: How Do I Reach the Right Audience on Social?


24 March 2021

It's the eternal struggle of social media managers everywhere: deciding which platforms to focus on—and then defending those decisions to well-intentioned bosses who really think you need to get on "that TikTok thing."

It ain’t easy.

That’s why our new webinar series, Explained 3 Ways, is breaking down common social media challenges—like this one—to help you succeed in 2021.

On March 24, we’re doing a deep dive into everything audience targeting. Our lineup of experts will share three distinct strategies you can use to reach the people that matter most to your business.

You’ll Discover How To:

  • Buddy up to boomers using Facebook and Pinterest

  • Reach B2B audiences on LinkedIn

  • Create a social storefront on Instagram

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Headshot Webinarglo Sarah Dawley 400X400 1
Sarah Dawley
Senior Manager, Content at Hootsuite
Iain Beable Headshot
Iain Beable
Social Marketing Strategist at Hootsuite
Mari Smith Headshot 1
Mari Smith
Premier Facebook Marketing Expert, Speaker, and Author
Brayden Cohen Headshot
Brayden Cohen
Team Lead, Social Marketing and Employee Advocacy II,

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