How to Get a Competitive Edge with Social Listening

Headshot Nick Martin
Nick Martin
Team Lead, Social Listening & Engagement at Hootsuite
Brandwatch Webinar2020 Lp Hero


Every year, hundreds of millions of people start using social media. As the online world gets noisier, you need to cut through the clutter and find the conversations that matter to your brand on social and beyond.

Whether you want to know how consumers feel about your brand, your competitors, your industry, or everything in between, social listening gives you the ability to take all these conversations and get meaningful insights and data out of them.

Join us to find out exactly how you can easily incorporate social listening into your strategic planning and daily tactics from Hootsuite’s resident social media specialist, Nick Martin.

Plus, Mercedes Bull from Brandwatch will share some of the amazing ways that you can gain insights into your consumers that will surely inspire you to harness the power of social listening.

  • What social listening is
  • Practical tips you can apply to your day-to-day work
  • How to easily gain insights from online conversations and apply them to your strategy

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  • Headshot Nick Martin

    Nick Martin

    Team Lead, Social Listening & Engagement at Hootsuite

    If you've spoken with Hootsuite online, there's a good chance you've spoken with Nick. He also oversees Hootsuite’s social data analysis and is their internal expert on Brandwatch.

  • Headshot Mercedes Lois Bull

    Mercedes Bull

    Product Marketer at Brandwatch

    Having spent over six years working alongside global brands including American Express, L'Oréal, and Unilever, Mercedes' experience spans broadly across digital marketing, traditional print advertising, brand and campaign strategy, content creation, and project management.

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