Skip to content
Lightning Series Aug Email 1500X1950
Category:How to Prove the Value of Social ROI
On-demand

How to Measure the ROI of Social Advertising

In this webinar, we’ll discuss how you can identify and track the right metrics across paid and organic channels to measure and prove the ROI of your social marketing strategy.

Details

19 August 2020

As marketers increase their spend on social media, they’re under constant scrutiny to display ROI from their campaigns. Yet according to the CMO Survey, 70% of CMOs report that they are unable to show any impact yet or only have a qualitative sense of impact but no quantitative measurement from their social media investments.

To understand ROI from your social marketing campaigns, it’s important to understand the different metrics to track across all your organic and paid channels.

In this webinar, we’ll discuss how you can identify and track the right metrics across paid and organic channels to measure and prove the ROI of your social marketing strategy.

What you’ll learn

  • What metrics to track on organic and what to track on paid campaigns
  • How an integrated view of organic and paid campaigns can help you prove—and improve—ROI
  • The right metrics to report to your leadership team to showcase success
Share this webinar

Please complete the form to register

* indicates required fields

Speakers

Headshot Ryan G
Ryan Ginsberg
Global Director of Paid Social at Hootsuite
twitter
Evolving Demographic Speaker Square Savi  Chakraborty
Savi Chakraborty
Product Marketing Manager, Ads, Hootsuite
Speaker Ami Heller
Ami Heller
Ads Services Manager, Hootsuite

Related resources

Category:How to Prove the Value of Social ROI

The Real ROI of Social Media

As a social media marketing pro, you’ve been working diligently to create and launch exceptional social media campaigns. Yet, when it comes to proving the return on your investment, you find yourself in a pickle.

Category:How to Prove the Value of Social ROI

How to Measure the ROI of Social Advertising

As marketers increase their spend on social media, they’re under constant scrutiny to display ROI from their campaigns. We know how difficult it can be to show any impact or only have a qualitative sense of impact.

Category:How to Prove the Value of Social ROI

Conversational Experience: A New Era of Social Customer Care

Join this webinar to learn how to use conversations on these platforms to build trust, add value and make your customers feel heard.

Interested in learning more with Hootsuite?

Request a demo