13 October 2021 - 17:00 UTC


As marketers increase their spend on social media, they’re under constant scrutiny to display ROI from their campaigns. We know how difficult it can be to show any impact or only have a qualitative sense of impact.

To understand ROI from your social marketing campaigns, it’s important to understand the different metrics to track across all your organic and paid channels.

In this webinar, we’ll discuss how you can identify and track the right metrics across paid and organic channels to provide quantitative measurement and prove the ROI of your social marketing strategy.

What You’ll Learn:

  • What metrics to track on organic and what to track on paid campaigns
  • How an integrated view of organic and paid campaigns can help you prove—and improve—ROI
  • The right metrics to report to your leadership team to showcase success

  • Photo of Paul Fairbrother

    Paul Fairbrother

    Ads Professional Services • Online Education & Marketplace | Hootsuite

  • Photo of Francesco Colicci

    Francesco Colicci

    Manager, Marketplace Services • Online Education & Marketplace | Hootsuite