Hootsuite puts diversity, equity, and inclusion at the heart of its next phase of growth

November 12, 2020 - VANCOUVER, BC – Hootsuite today announced the promotion of Tara Ataya to Chief People and Diversity Officer. Previously VP, People at Hootsuite, Ataya will elevate Hootsuite’s growing diversity, equity, and inclusion initiatives to the C-Suite, and advance the company’s growing wellness, career growth and engagement programs—alongside its newly launched distributed workforce strategy.

“We believe that fostering a culture of diversity, equity and inclusion will fuel Hootsuite to become a stronger organization,” said Tom Keiser, CEO of Hootsuite. “Since joining Hootsuite, Tara has shown herself to be a strong, truly empathetic and transparent leader, building a practice of belonging and allyship within our now virtual walls. As we focus on the next stage of growth, a holistic people-first approach will shape the way we make better decisions across all facets of the organization, with Tara at the helm.”

Ataya, side by side with Keiser, will work to further diversify the growing company’s global employee base and ensure that DE&I objectives are met with rigorous commitment organization-wide. Since joining Hootsuite in February 2020, Ataya has shaped the company’s focus on the employee experience, propelling an environment that encourages choice around how and where people work and contribute to choosing the benefits they receive.

“When we consider the strength and richness that diversity brings to an organization we understand that diversifying Hootsuite’s global employee base is not only the right thing to do but also makes for better business solutions that reflect our customers and communities,” said Ataya. “We, and tech on a larger scale, have everything to gain on a journey to broaden diversity, ensure equity and create a sense of belonging in the workplace.

In July 2020, Ataya led Hootsuite to a partnership with the Black Professionals in Tech Network (BPTN) to support the advancement of Black professionals in Canadian tech. Hootsuite works with the organization to implement strategies that drive a more inclusive business and internal culture, and challenge bias.

At the onset of COVID-19, within days of joining Hootsuite, Ataya committed to mental and emotional wellness initiatives by extending the company's sick days to include mental health and personal days. She developed a wide range of resources to guide employees through feelings of stress, uncertainty and working from home while expanding the company’s diversity & inclusion program to include education on anti-racism, allyship, and raising children to embrace diversity.

In November 2020, Hootsuite took further steps towards a more inclusive employee experience by ensuring pay equity for all its people and hiring and onboarding the company’s first-ever DE&I Manager. As the shepherd of the DE&I council, the role is an integral component of Hootsuite’s growing dedication to fostering a culture of equity and belonging.

“Social's greatest power is connection, and at the heart of connection is inclusion,” said Ataya. "At Hootsuite, we believe that everyone in the organization owns diversity, equity and inclusion and that in ensuring that all parts of our business have a DE&I focus, we can create lasting change."

LinkedIn: https://www.linkedin.com/in/tara-ataya/

Twitter: @TaraAtaya