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Unifying paid and organic social posts with multi-channel functionality enables a more effective social strategy

Vancouver- November 1, 2021 – Hootsuite today launched Hootsuite Social Advertising to enable brands to manage both paid ads and organic social content within the Hootsuite dashboard. The new integration allows Hootsuite customers to plan, publish, optimize, and report on both paid and organic social content across Facebook, Instagram, and LinkedIn—all within one dashboard.

"We’re seeing social ads, organic content and user-generated content blending together more and more—while conversations are fluid and always changing, brands are realizing how important it is to keep their strategy flexible,” said Maggie Lower, Chief Marketing Officer at Hootsuite. “Hootsuite Social Advertising will allow our customers to take a more streamlined and agile approach to their social strategies and provide a holistic view into the performance of their campaigns .”

Social media is ever-changing—siloed strategies make it difficult to keep up with the waves of social.

With Hootsuite Social Advertising, Hootsuite customers will have access to an end-to-end paid social experience across multiple networks that’s as easy as it is effective.

Social media advertising spend is expected to top $47.9 billion in 2021—equivalent to nearly 20% of the total expected advertising spend by all North American businesses this year. Dollars spent on paid social media ads have been steadily climbing since 2019. It’s clear that social media ads are becoming a staple in marketing strategies across small and large businesses.

The launch of Hootsuite Social Advertising is set to increase team efficiency, optimize marketing dollars, and unify agile paid and organic strategies for customers to better plan, anticipate and pivot strategies with the support of its advanced reporting and analytics capabilities.

Hootsuite Social Advertising Key Benefits:

• Publish, plan, manage and report on your advertising campaigns across multiple social networks, all in one place.

• Measure and report on paid advertising campaigns alongside organic social on Facebook, Instagram and LinkedIn for a holistic view of ROI with the best-in-class analytics features and in-depth reports.

• Redistribute spending and optimize campaign ad spend by bringing organic and paid strategy together.

• Filter results by engagement and audiences to see reactions, comments, shares, geography, gender, and age to create focused reports

“When done together, organic and paid social can have a magnifying effect that improves overall performance and results,” said Ting Ba, Director of Product Marketing at LinkedIn. “Solutions, like Hootsuite’s Social Advertising, allow organizations to be much nimbler when planning, analyzing and, if needed, shifting their LinkedIn social strategy to achieve their brand’s goals.”