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Hootsuite in the news

  • Hootsuite
    12 July 2022

    Hootsuite Breaks Free From the Sea of Sameness with Bold Vision for Social and New Brand System

    Hootsuite continues to lead the way to social excellence and fearlessness for its customers  VANCOUVER, BC— July 12, 2022 — Hootsuite created the social media management space in 2008, and today cast the new way to ‘be social’ with the launch of its rebrand. Hootsuite created a category and over the last 14 years has led its customers through the evolution of this dynamic and ever-changing space that is social media—one of the world’s most adopted channels with over 4.6 billion social media users around the globe. As the pioneer, the company has always strived to be at the forefront of social innovation, so is once again asserting its deep knowledge of all things social media through its new approach. The rebrand being launched today is a signal to encourage other brands to stand out and join the social conversation authentically, while providing the necessary guidance on how to do that.   “What we know is that social rewards bravery and creative courage,” said Maggie Lower, Chief Marketing Officer, Hootsuite. “We recognize that tackling the wild world of social can be intimidating, but that’s where we come in—with the education and expertise that comes from being the first and best mover in the space. Together with our customers, we will champion the power of social for good, uplift people, and ignite our customers’ brands and businesses.” To personify the ethos of the new identity and foster engagement with the Hootsuite brand, the company has appointed its beloved icon, Owly, as Chief Connection Officer. Owly will now play a larger role as the friendly, approachable, and expressive guide for brands who are leveraging social.  “We have always been at the forefront of social,” said Tom Keiser, Chief Executive Officer, Hootsuite. “From the time we established this space, our brand has been driven by our customers’ ambitions and aspirations, and for the tools they need to drive their businesses forward. We take our responsibility as advisors and visionaries seriously. After nearly 14 years defining the industry, it was time to rethink our integrated branding strategy to better reflect our position and our direction as the social experts, trusted partners, and joyful mentors. We’re showing the world that Hootsuite doesn’t just ‘get’ social…we are social.” To ensure the rebrand effectively connected with, and reflected, its people, Hootsuite built its rebrand activation in-house, leveraging the expertise of its creative, social and functional teams. The company also collected and incorporated thoughtful feedback from its customers and a diverse array of stakeholders, ensuring the new approach signified the humanity and connection that makes up social.  Hootsuite has delivered over a million social media courses to date through Hootsuite Academy, equipping people to make the most of social, and are poised to meet and support millions more going forward. 
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  • Hootsuite
    26 May 2022

    Hootsuite Announces Integration with TikTok, Empowering Customers To Be Fearless Through Video

    Hootsuite to support customers through new integration via the launch of a full suite of educational resources Vancouver, BC – May 26, 2022 —Today, Hootsuite, the global leader in social media management, is proud to announce it has joined the Content Marketing speciality within TikTok's Marketing Partner Program, an initiative that makes it easier for marketers to scale their content on TikTok. As an official badged partner, Hootsuite has launched an integration that enables its customers to effectively manage, execute and optimize their TikTok content alongside their other platforms, from one integrated tool. “It’s safe to say that this partnership with TikTok has been much anticipated—as much for Hootsuite as for our customers.” said Maggie Lower, Chief Marketing Officer, Hootsuite. “We’ve watched as video content has grown into a powerful tool that successful brands use to socialize with the world, and have identified the pain points our customers face in creating this type of content.I am beyond thrilled that Hootsuite can now play a more direct role in helping businesses become fearless on this unique, rapidly evolving digital platform.” To empower businesses to explore the vast potential of this immersive platform and ease the transition for marketers looking to scale content creation, Hootsuite will be guiding its customers through this integration, one step at a time. Hootsuite will be helping its customers become creatively courageous on TikTok by launching a full suite of educational resources including: Culture guide: helping brands to navigate the platform by decoding its ever-evolving trends and key aspects of the tool, such as sound, aesthetics, types of videos and slang.  Newsletter: highlighting new trends to keep an eye on, providing tips and tricks for engaging with audiences, and spotlighting inspirational content from which to glean key learnings.  Workshops and webinars: hosted across global regions to walk customers through video content development and provide region-specific tips on increasing engagement.  Blog content series: going back to the basics by demonstrating the value of TikTok in growing business and building a stronger relationship with customers, as well as providing concrete tips on growing TikTok following, creating ads, and more.  "At TikTok, we are always looking for ways to make it easier for brands to develop great content that resonates with their communities,” said Melissa Yang, Head of Ecosystem Partnerships, TikTok. “We are excited to welcome our new content marketing partners into the TikTok Marketing Partner Program, and to be collaborating with some of the most trusted partners in the industry. These partners will provide marketers with simple, effective tools to help them to regularly publish content, gain valuable performance insight, and meaningfully engage with their communities." A survey conducted with Hootsuite customers revealed that around 38.5 per cent are active users of TikTok as a part of their company’s social media strategy and 63 per cent of customers intend to start using the platform in 2022. By way of the new integration capabilities, customers will now have the ability to elevate their content sharing experience on TikTok, and feel empowered to take the leap with Hootsuite as a trusted partner. The new capabilities will enable customers to: Manage: Schedule and publish content to TikTok within the Hootsuite platform, increasing efficiency by managing content creation across all social networks in one place.  Engage: Moderate and engage with comments in real-time, delivering impactful customer experiences that build stronger relationships with their audience.  Understand: Gain insights on post performance and user engagement to gain a deep understanding of audience motivations, informing future content and campaign development. TikTok is an immersive, digital platform that enables users to express creativity through self-expression, connect with diverse communities, and build authentic relationships through the power of video content. TikTok is influencing the shift in content trends at lightning speed, and launching this integration will help brands navigate this powerful shift while giving Hootsuite customers the support they need to either successfully scale their current TikTok accounts, or easily begin using the entertainment platform. For more information on how Hootsuite is helping customers be  fearless on TikTok, visit https://hootsuite.com/tiktok-guide.
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  • Hootsuite
    24 May 2022

    Hootsuite Amplify Integration with Microsoft Teams Enhances Sharing Capabilities for Users

    Release of new features will help users personalize, schedule and share content through Microsoft Teams Vancouver, BC – May 24, 2022 — Today, Hootsuite announced that it has upgraded the content sharing capabilities within Amplify by Hootsuite for Microsoft Teams.  By way of this enhanced content experience, new features and functionalities have been built into the integrated ecosystem within Teams. As licensed Teams users, employees now have the ability to personalize, schedule and share content to their social channels through the Amplify by Hootsuite app in Teams. Personalize: To add authenticity and personal flair to the shared content, users can personalize their posts to include mentions, emojis, shortened links, and more.  Schedule: Users can save time by creating numerous posts at once and scheduling them to become available to their network. Share: For increased collaboration, users can share the posts they like with their colleagues directly through Teams.  “Empowering employees to help build your brand’s social influence is an incredible way to engage your most valued asset—your people—while also extending your company’s social and overall reach,” said Natalia Williams, Chief Product Officer, Hootsuite. “We’re excited to partner with Microsoft Teams and create a more seamless experience for our customers.” In 2021, Hootsuite unveiled its integration into Teams, which has enabled brands to extend their reach through social influence, transform employees into engaged advocates, and reduce risk by providing shareable messaging that is accurate, clear and on-brand. Through Amplify by Hootsuite, brands are uniquely positioned to simultaneously increase their online visibility and leverage employee advocacy across the organization.  “Hootsuite’s rich integration with Microsoft Teams will give employee advocates a powerful way to realize the potential of their social footprint while staying in the flow of work,” said Niranjan Deo, Sr. Director Teams & Platform, Microsoft. To access the upgraded Amplify by Hootsuite for Microsoft Teams, existing Amplify licensed Teams users will receive an alert to initiate a software update which will enable the new features. New users can download the updated version of the application and will automatically have access to all of its enhanced features.   
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  • Hootsuite
    16 May 2022

    Hootsuite Partners with BYP Network to Enhance Mentorship and Career Opportunities for Black Professionals

    Through the launch of a mentorship program, Hootsuite employees will shed light on their lived and sector experience to support BYP Network members’ career development Vancouver, BC - May 16, 2022 - Hootsuite, the global leader in social media management, is proud to announce a new partnership with BYP Network, a platform connecting the Black professional community with corporations to enhance networking, create career opportunities and improve Black visibility globally.  With more than 150,000 members across five continents, BYP Network has made significant headway in changing the Black narrative and creating a future where Black professionals can see themselves represented across all industries. Through this partnership, Hootsuite will have access to post positions to BYP Network’s job board, contribute content for the BYP blog, and have an employer profile page that highlights its company culture and values, recruitment and hiring process, professional development opportunities and progress in creating a diverse and inclusive workplace.  Hootsuite is also launching a mentorship program as part of this initiative, through which 10 employees will support and empower members of BYP Network through upskilling and career development over a six-month period. Of those participating as mentors, eight employees identify as part of the Black community and two will support as allies.  “The work that BYP Network is doing to empower Black professionals and elevate Black talent across industries is incredible, and long overdue,” said Omarie Allen, Manager IT Help Desk in EMEA,Hootsuite. “While awareness of the challenges preventing Black talent from securing employment has certainly improved, there is still a long road ahead in breaking down these barriers. I’m thrilled that members of our Black Employee Resource Group have the opportunity to participate in this mentorship program and look forward to the positive contributions this program will bring in changing the Black narrative in the tech sector.” “Diversifying acquisition pipelines and driving positive change that amplifies Black talent would not be possible without corporate partners who share our commitment to making a difference,” said Meera Raikundalia, Co-founder and Head of Partnerships, BYP Network. “Hootsuite’s commitment to its people and progress in creating an environment that both welcomes and empowers diverse talent is inspiring. We’re proud to bring Hootsuite onboard to further our mission.”
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  • Hootsuite
    2 May 2022

    Main Street Tour Powered by Hootsuite Hits the Road, Capturing the Stories of Small Businesses across the United States

    Hootsuite partners with content creator Maayan Gordon to provide social media guidance and support to small businesses in more than 100 U.S. cities across 48 states Vancouver, BC - May 2, 2022- In celebration of Small Business Week, Hootsuite, the global leader in social media management, today announced the official launch of Main Street Tour Powered by Hootsuite (“Main Street Tour”), a cross-country movement supporting and showcasing small businesses across the United States. Launched in partnership with entrepreneur and content creator Maayan Gordon, Main Street Tour is a first-of-its-kind, purpose-driven initiative designed to shine a light on the positive impact that small business brings to our communities. From now until September 2023, Maayan will visit small businesses in more than 100 U.S. cities across 48 states, capturing their stories and empowering them to transform digitally by leveraging the power of social media. “Main Street Tour was designed to start a movement and to uncover small businesses’ personal power in making a difference,” said Maayan Gordon, social media content creator and entrepreneur. “Disruption is a vehicle for positive change. It’s so important to amplify the voices of those doing good in their communities and empower others to be conscious leaders. I’m thrilled to partner with an organization like Hootsuite who shares these same values, and can’t wait to see the positive change we’ll drive together through this initiative.” During each visit, Maayan will work with entrepreneurs and small business owners to create content that tells their unique story, and deliver social media-focused workshops designed to help business owners continue driving success in the long-term. The sessions will include a demo of the Hootsuite platform, an overview of the various social media networks and support in building a sound social media strategy. Mayaan will also provide a TikTok training program specifically designed for small businesses, which she built based on lessons learned from growing her own channel to more than two million followers. “Small businesses are the backbone of our country, yet so many struggle to have their voices heard,” said Maggie Lower, CMO, Hootsuite. “Maayan’s passion for community, relationship building and social for good makes her the perfect partner to amplify these voices. We’re thrilled that we have the opportunity to bring these inspiring stories to the forefront and to support small businesses as they dive deeper into the world of social media.” Kicking off Small Business Week, the Main Street Tour is in Salt Lake City from May 4-11. This follows a successful visit to Austin where, as part of the South by Southwest festival and prior to the official tour launch, Maayan met with customers Mojo Coffee and Innovetive Petcare to enhance their social media presence.  “Maayan is an experienced storyteller, and she inspired our company to see past the four walls of our veterinary clinics and curate content that forges a deeper connection with our audience,” said Malia Rivera, vice president of marketing, Innovetive Petcare. “Before our visit with Maayan, we created social media posts. After meeting Maayan, we’ve created a social media strategy using Hootsuite that positions us as an authentic and powerful brand.” “Our visit with Maayan was enlightening and engaging. She really knows how to connect authentically with people both in person and through a digital format,” said Austin Moon, owner and co-founder, Mojo Coffee. “We’ve made adjustments to our content strategy to engage more personally with our audience on social and we’re thrilled to see the positive change in our results.” Additional cities being visited throughout the tour include Denver, Chicago, New Orleans, Mississippi, New York City, Philadelphia and many more. For a full list of cities being visited as part of the Main Street Tour, visit https://www.themainstreettour.com/route. 
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  • Hootsuite
    12 April 2022

    Hootsuite Welcomes Natalia Williams as Chief Product Officer

    Vancouver, BC - April 12, 2022 -- Hootsuite is pleased to announce that Natalia Williams joined the  ‘nest’ today as our Chief Product Officer. In her role, Natalia will have responsibility for Hootsuite’s strategic product direction, product management, and product design. She will be part of the Hootsuite executive leadership team.  Williams brings over 15 years of product and technology experience, most recently as Chief Product Officer of Mailchimp. Prior to that she held leadership roles in retail technology with Bloomingdale’s and Macy’s.   “It’s important to me to foster a culture that encourages experimentation and creativity while staying focused on the vision,” said Williams. “Hootsuite has immense potential in the product space, and I am excited to work alongside the leadership team to build and develop a robust product that our customers will continue to advocate for.” “At Hootsuite, we help our 200 thousand customers successfully leverage social media to communicate and connect with their prospects and customers. As social media moves more deeply into commerce, our product and product strategies are adjusting to help our customers navigate to this new giant opportunity,” said Tom Keiser, CEO, Hootsuite. “Natalia’s expertise in technology, ecomm, and retail as well as her leadership and product experiences make her the perfect product leader for Hootsuite’s future.” Williams will be based in Hootsuite’s new Atlanta office, and is a graduate of Georgia State University, a valued Hootsuite customer and partner.  Follow Natalia Williams on LinkedIn.
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  • forrester award image
    "Hootsuite leads the pack with its seller focus and scale."
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    Leader in the categories of: Brand Advocacy, Employee Advocacy, Social Media Suites, Social Media Management, Social Media Monitoring, Social Media Analytics
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    Hootsuite was ranked #3 of the top 25 companies to work for in Canada.
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    "The social data and insights that Hootsuite delivers are powerful, and help our joint customers achieve competitive advantage."