Is Customer Care the New Marketing?

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Headshot Sparkcentral Christoph Neut
Christoph Neut
VP, Sales at Hootsuite
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Social and messaging platforms have increasingly become where people engage with brands and organizations. Yet after racing to ramp up their digital presence in 2020, many businesses now find themselves struggling to manage the explosion of digital customer care inquiries without sacrificing quality.

To build stronger relationships with customers, it’s more important than ever to enable your team to deliver efficient, effective customer care across all your social channels. That’s why we couldn’t be more excited to announce that we’re bringing Sparkcentral—the most advanced customer care solution—to the Hootsuite platform.

Join Christoph Neut—former CEO of Sparkcentral, now VP of Sales at Hootsuite—to learn how leading organizations are using social customer care to drive operational efficiency and improve customer satisfaction.

  • What shifting consumer expectations mean for the future of customer care
  • How to improve operational efficiency while supporting the customer journey across digital channels
  • How leading organizations are increasing customer loyalty and advocacy with social customer care

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  • Headshot Sparkcentral Christoph Neut

    Christoph Neut

    VP, Sales at Hootsuite

    Christoph Neut is VP Sales at Hootsuite and the former CEO of Sparkcentral, the best-in-class software solution for 1:1 conversations on all your social media and messaging channels.

    Christoph is an entrepreneur and inspiring speaker who combines a visionary insight with a deep understanding of the future of customer care. As former CEO of Sparkcentral, he inspired and enabled customer-obsessed brands like Zappos, DPD, AXA, Emirates and Slack to deliver effortless customer care on messaging and social channels.

    Christoph brings more than 20 years of experience in building innovative technology companies. Prior to Sparkcentral, he has built various fast growing BPO, IT and Software companies in the EMEA region.

  • Headshot Sparkcentral Goran Van Hese

    Göran van Hese

    Director, Customer Success at Hootsuite

    Göran van Hese, Director Customer Success at Hootsuite and the former Head of Product at Sparkcentral, the best-in-class engagement platform to enable Customer Care at scale.

    With more than 10 years of experience, Göran is an inspiring speaker and the perfect strategist to tackle every Care challenge: bringing people, processes and technology together to create frictionless and effortless solutions.

    During his career, Göran directed some of the world’s most trusted brands to find success in the ever-changing world of Customer Care, spanned across various industries such as insurance, tech, and hospitality.

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