Monica - The Boss

As a social media manager, you thrive on three things: details, order, and schedules. Your content calendar is probably color coded and your approval workflow is on point. Like Monica, you are super organized and underappreciated, but everyone knows they can count on YOU to get the job done. So take a moment to pat yourself on the back because it’s not often that you find yourself the center of attention (unlike those fame-hungry TikTok stars whose videos you schedule with such ease and grace).

As the trusty boss, you’re probably in charge of strategy — or various aspects of it — and, even though you’re behind the scenes most of the time, you’re keen on showing your team’s value to the business. That means budget details, data analysis, and having nightmares about “ROI.” As such, you might struggle with taking risks and thinking about the big picture, whether that means loosening the purse strings for an unscheduled Reel that departs from your usual brand voice, or veering briefly off course from the extremely well-planned 27-step social media strategy you created at the beginning of the year.