Phoebe - The Entrepreneur

As a social media manager, your strengths are creativity, hustle, and spontaneity. You can make up a song about a smelly cat on the spot! You have a list of 40 business ideas in your back pocket (and you’re probably running at least one of them right now)! You work super hard, as long as you’re passionate about what you’re doing—especially when it’s unconventional.

Like Phoebe, you’re probably so busy hustling and running your own business that you might struggle to commit to a long-term social media strategy. Perhaps your only strategy at the moment is to post “whenever you have time”—a story here or there when you’ve got a live show at the cafe! And hey, we get it. Social media can seem like just another responsibility when you’ve got bills to pay and the only person you can rely on is YOU. Words like “ROI” and “Analytics” don’t mean much at this phase in your social media journey compared to “post something to let people know we’re still open!” and “we need more followers, for the love of god.”