Rachel - The Brand Builder
As a social media manager, you’re focused on one thing—the sale. You want to sell what you’re selling, and like Rachel, you know a trend when you see it. Most of the time, you’re setting them! You probably have (or dream of having) a beautiful Instagram grid, and every third post is a shopping post. Your store is impeccable. And you know how to tastefully build buzz around the launch of a new item. Brands want to hang out with you and invite you to their live streams. Followers flock to you and offer you free coffee. You’re creative and aesthetically savvy and without you, none of us would have gotten choppy layers in the late 90s.
Like Rachel, you might struggle with the less glamorous parts of your job—i.e., customer support, community engagement, and data analysis. Brand building and sales are important, but unsatisfied customers are a no go.
Share your results!
Learn from Rachel
You can automate some of the “boring” parts of your job so you can spend more time on the creative activities that give you energy, like scheduling content and setting up automatic performance reports. Looking at data will help you get to know your audience and make even smarter decisions when it comes to sales. A great brand can only get you so far. You need to level up to make the big bucks!
Hootsuite is for all types of social media marketers.
Schedule posts, analyze performance, respond to messages, and more — all from one easy-to-use-dashboard.
