Ross - The Analyst
Your favorite part of social media management? The data. Like Ross, you thrive on feedback and you’re always looking for signals that your “friends” like you. Did that sound like an insult? Because when it comes to social media, it’s not! Analyzing data and listening closely to conversations related to your brand are crucial (but often overlooked) aspects of successful social media marketing (and they make you great at pleasing your followers).
Who’s going to alert the team of a possible impending PR crisis when your mentions start blowing up? Who’s calculating ROI and making your team look awesome to upper management? And who is confused about what it means to be on a “break”? (Sorry, not sorry.)
Like Ross, you might struggle with overthinking things, making you fearful of taking risks and/or coming up with ideas for new content. You might be stuck in a loop of anxiety about doing something wrong and seeing a dip in those results. Or perhaps you’re so logical that you can’t possibly see why someone might be upset about what you did while you were on a “break”. Ok, that’s not really related to your job, but still.
Share your results!
Learn from Ross
It’s ok to be hyper-focused on results 90% of the time. But make sure you free up at least 10% of your time to engage with the more playful parts of social media marketing, especially experiments!
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