Stress less with the world’s best Instagram scheduler and analytics tool
Hootsuite is so much more than the no. 1 Instagram auto-poster. It also helps you plan great content, boost your follower count, and rack up more sales on Instagram — in way less time, with way less effort.
Schedule Instagram posts and way more
Create
Save hours with an AI Instagram caption writer, stock photos, a hashtag generator, and stylish Instagram templates. Right at your fingertips.
Schedule
Schedule all your Instagram posts — photos, videos, carousels, Stories, and Reels — at the time your audience is most likely to engage.
Track
Track the performance of every Instagram post so you know exactly what's working and what's not. Then adjust your strategy for the best results.
The ultimate dashboard for explosive Instagram growth
Automatically identify your top-performing posts and understand what gets your audience engaged. Then turn those insights into actions so every post is a winner.
Track dozens of Instagram analytics metrics — from engagement rate and follower count to page unlikes — all in one place. Plus, monitor social performance on Facebook, X, TikTok, LinkedIn, YouTube, and Pinterest in the same place.
Use Canva templates, a built-in social media AI writer, and a hashtag generator to fill your content calendar at record speed. Generate Instagram captions based on the latest trends, upcoming holidays, or start from scratch.
See exactly when to post on Instagram based on your audience’s activity and goals. Then, schedule feed posts, Stories, and Reels to go live at that time (and watch your follower count soar).
Respond to Instagram comments and private messages alongside all your other social media platforms — all in one tab. Reply faster and provide the best answer possible by assigning conversations to the right teammate.
Put Instagram on autopilot with direct publishing and automation
Grow your followers on Instagram plus get a full suite of tools to help you save time, stress less, and become a social media superstar.
Keep your content calendar full and well-organized
See your Instagram posts in a calendar view alongside other channels, so you can make the algorithm happy with consistent content. Drag and drop to reschedule and easily see the best time to post. Cross-post to other networks in just a few clicks and easily export your calendar to share.
Never miss your chance to go viral or beat your competitors to the latest trends
With Hootsuite Streams and industry trend tracking, you can discover what's trending before anyone else. Keep your finger on the pulse of what your competitors are posting and know exactly what gets your audience engaged. Plus, see what people are saying — and how they feel — about your brand and competitors with mention tracking.
See what’s working and how you compare to the competition
Track post performance with in-depth Instagram analytics that show you what your audience likes best. Identify your top-performing posts, find your best time to post, and benchmark your performance against your competitors, and your industry overall.
Manage paid and organic posts side by side
Automatically turn top-performing Instagram posts into revenue-driving paid ads and reach new audiences by targeting users based on location or personal characteristics. Plus, post and monitor paid ad performance for multiple networks — right next to your organic posts.
Boost leads and engagement with automated DMs for comments
Meet your users where they are — scrolling their feeds. Set up automated Instagram DMs so that when a user comments a specific keyword on your post, they automatically receive a DM. Add varied responses and delay comment replies for more authentic, personalized responses.
Hootsuite is the one stop [shop] for anything you need. From scheduling content to providing options for platform-specific branding, Hootsuite is the epitome of 'work smarter, not harder.'
Try the no. 1 instagram scheduling tool for free — no strings attached
Get started today and enjoy 30 days of Hootsuite completely free. Then sit back, relax, and watch your Insta stats skyrocket.