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Hootsuite Introduces ‘Hootbot’, a Fully Automated Social AI

Innovation Eliminates Need for Brands to be ‘Social’ on Social, Ushering in New Era of Bot-to-Bot Productivity

VANCOUVER, BC – April 1, 2018 - Hootsuite, the world’s most widely used social media management platform trusted by more than 16 million customers and 80 percent of the Fortune 1000, announced the launch of ‘Hootbot’, a sophisticated AI integration into the Hootsuite platform designed to maintain social conversations independent of human input. The culmination of twelve years of development, Hootbot eliminates the need for brands to actually be social on social.

“In focus groups and in product surveys our customers have told us that one of the most frustrating aspects of social media is the actual engagement with customers, prospects and followers, so we asked ourselves ‘how can we eliminate being social on social?’,” said Ryan Holmes, CEO of Hootsuite.

“In today’s digital age, no person or brand should have to spend time personally interacting with followers. AI has advanced to where conversations are possible without human interaction. Hootbot is an automated social tool that can expertly communicate with humans and AI alike.”

Hootbot’s sophisticated algorithmic AI learning creates a personalized experience that is indistinguishable from human-to-human conversation. Even more indicative of the future of social, through modeling and testing during product development, when Hootbot encounters another Hootbot, the infinite conversation loop between the two generates language learning capabilities 10 times faster than real world conversations_—_plus the back and forth between bots effortlessly boosts traditional social metrics like likes, shares, reach, and engagement to make achieving social ROI super fast (and easy).

Customers in beta testing gave Hootbot likes, wows and hearts across the board: 

  • “This is the perfect solution for the introverted social media professional,” said Ida Wallflower, social media manager.

  • “I’ve never had anything interesting to say to my audience—now, I don’t have to!” said Sol Atari, global digital thought leader.

  • “With Hootbot, I can be less social while I’m on social!” said Ima Narcissa, web series host and self-published eBook author.

“Hootbot joins a long list of Hootsuite innovations we’ve brought to market to help our customers succeed with social,” said Holmes. “It’s such an advanced AI, it’s smart enough to recognize this as an April Fools’ Day prank.”

More Information:Download Hootbot:

Hootsuite is the most widely used social media management platform, trusted by more than 17 million people and employees at 80% of the Fortune 1000. Hootsuite's unparalleled expertise, customer insights at scale, and collaborative ecosystem, uniquely help people and organizations to succeed with social. To learn more, visit


Hootsuite Media Team