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Hootsuite Launches New YouTube, Facebook, Twitter, and Instagram Video Integrations

Helps Organizations Drive Digital Transformation with Video for Social

VANCOUVER, BC – April 20, 2016 - Hootsuite, the most widely used platform for managing social media, today announces video integrations with YouTube, Facebook, Twitter, and Instagram. Now organizations can easily manage their videos from a single platform, reducing complexity and increasing reach across social channels to improve engagement with customers.

“Our new video integrations with YouTube, Facebook, Twitter, and Instagram underscores how crucial video is to organizations as they evolve their digital transformation strategies. These integrations will better support our clients who are investing in video for broad appeal, promotion and education to really engage and grow their audience,” said Ryan Holmes, CEO of Hootsuite. 

In the ever-changing digital landscape, video has shifted from a nice-to-have tool for marketers to an integral communication channel for businesses. For example:

  • In 2015, Facebook more than doubled its daily video views to 8 billion*  

  • YouTube has more than 1 billion users, almost one-third of all people on the Internet**

  • Tweets containing video garner more than twice as many Retweets as those without video*** 

  • The time users spend watching videos on Instagram has soared 40 percent in the past 6 months****

  • According to eMarketer, US adult users now consume a total of 76 minutes of online video every day  

A Single Platform to Reduce the Complexity of Managing Video Across Social Channels

Hootsuite integrations with YouTube, Facebook, Twitter, and Instagram enable organizations to better manage their videos alongside other social media initiatives.  From the Hootsuite platform, users can approve, schedule, and publish videos across social networks. The video integrations also allow users to monitor comments and collaborate securely as a team to manage multiple accounts so that they can respond faster to customers inquires.  

With the YouTube integration, Hootsuite provides a more efficient way for organizations to fully manage both owned and unowned channels - from content discovery to campaign execution to insights through analytics apps in the Hootsuite App Directory. Directly from Hootsuite, users will be able to:

  • Multiply a video’s impact by sharing it across multiple social networks

  • Grow an audience by scheduling and publishing videos at the best time

  • Respond faster to fans and followers by monitoring comments, with the ability to approve, delete and mark as spam

  • Monitor competitors, industry trends and uncover compelling videos worth sharing 

  • Reduce the complexity of video management by sharing access to YouTube channels across departments and teams

  • Work seamlessly in managing videos from the office or on the go with the Hootsuite iPhone, iPad and Android apps

“Video is a key element of our content marketing and social media strategy, as audiences now expect compelling, near-real-time visual content. At Monster, we have recently invested in growing our video capabilities, as we know it is where our employer and job-seeker audiences are active. The video integration with Hootsuite gives us the ability to efficiently manage the video workflow, easily engage with our audience, monitor and quickly respond to comments on YouTube, and find other great video content to grow our fans and followers, “ says Patrick Gillooly, director of digital communication and social media at Monster.

New Hootsuite Survey Finds that Most Impactful Videos are Shared by Friends and Family on Social Media

While investing in videos is a good first step, just posting videos is not enough to make an impact with audiences. To truly get the most out of video, businesses need to use social to increase its reach and credibility. According to a new online survey conducted by Hootsuite, among 400 U.S. and UK adults age 18 or older, 58 percent of respondents are more likely to watch a video if it has been shared by friends or family on a social network. And videos need to be memorable; humorous videos excel over instructional, product, or celebrity-endorsed videos. In fact, 62 percent of respondents are more likely to share a brand’s video on social networks if it’s funny.

On May 3, Hootsuite will be offering a webinar on how to use video to effectively engage with audiences. Monster will join the 60 minute webinar, “Video Goes Social: Why video marketing matters—and how to do it right” which will discuss:

  • Why organizations need to move to a video-centric mindset for their social strategy

  • Effective ways to create (and find) engaging video content to share 

  • How brands are using video successfully—and what can be learned from their results

More Information:


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Respond faster to fans and followers by monitoring YouTube comments in Hootsuite. 

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Manage your Facebook, Twitter and Instagram videos from one platform in Hootsuite.

*Source: TechCrunch

**Source: YouTube

***Source: Twitter

****Source: Instagram

Respond faster to fans and followers by monitoring YouTube comments in Hootsuite.


Hootsuite Media Team