Global Botanical Skincare and Cosmetics Brand Yves Rocher and Hootsuite are Partnering to Convert Social Media Potential into Business Growth
Yves Rocher and Hootsuite embark on a new partnership, Yves Rocher as a customer-centric, globally recognized brand.
Paris, France, July 4, 2019—Yves Rocher, global botanical skincare and cosmetics retailer, is investing heavily in its digital transformation in the second half of 2019, with a commitment to growing its social media presence worldwide. The company has partnered with Hootsuite, the global leader in social media management to fully integrate social into its digital transformation.
With a global presence which serves over 30 million customers across more than 110 countries, Yves Rocher’s digital team faced the challenge many retailers do with monitoring and analysing global social activity—a lack of visibility and insight. With numerous teams worldwide, sharing localised content on a variety of social channels—from Instagram and Facebook, to YouTube, VKontakte and WeChat—it was difficult for the brand to establish a unified view of its global activity on social media platforms. Additionally, through the use of disparate social tools, Yves Rocher had limited insight into the performance of specific content and campaigns in every geography.
By condensing the functionality of its legacy tools into one single platform, Hootsuite Enterprise, Yves Rocher is now able to actively track, monitor, govern and analyse content across its regions, helping the company to find a solution which could support its business growth and drive its e-commerce efforts.
Kuider Akani, Global Chief Digital Officer at Yves Rocher comments: “We partnered with Hootsuite as we know it’s a well-established, global platform perfectly suited to our new digitalisation strategy. We trust Hootsuite’s first-class expertise and value the partnership we have created with a company so clearly dedicated to helping us to achieve our social goals.”
Rob Coyne, General Manager EMEA at Hootsuite comments: “We’re delighted to have embarked on this partnership with Yves Rocher. Our enterprise platform provides their digital team with a level of granularity and insight that can better help them to anticipate the movements of its competitors and the wider industry. We are looking forward to further helping Yves Rocher realise their digital ambitions across social and beyond.”
Yves Rocher—a customer-centric brand from inception—is now reaching its customers on a wide variety of digital and social channels, through the use of Hootsuite Enterprise. Yves Rocher is additionally developing its social commerce strategy to drive visitors to its website and brick-and-mortar stores, all while remaining cognisant of regional and demographic differences. Through Hootsuite Yves Rocher is now building stronger customer-brand relationships while seeking to empower the influencer community.
Harnessing the power of social has armed Yves Rocher with the tools to amplify its DNA and legacy. With its roots in a small town in Brittany, where 90% of all products are still made, the organization can connect with communities both large and small on social, making the brand more authentic and personable. Taking care of its customers is also one of Yves Rocher’s top priorities, and the organisation is now able to identify and respond to customer queries across its digital channels more efficiently, helping to strengthen and forge long-lasting relationships.
With Hootsuite as a trusted partner, Yves Rocher can continue to evolve its global presence while ensuring it is security and governance compliant and in line with local legislation. With this assurance, Yves Rocher can rely on Hootsuite as the lynchpin of its digital ecosystem, integrating with other platforms such as Salesforce.com and Talkwalker, a social listening tool, to provide a holistic view of customer engagement.
About Yves Rocher:In 1959, in the attic of his family home in La Gacilly in Brittany, the French entrepreneur Mr Yves Rocher founded the Yves Rocher company and set up his first laboratory. This is where he made Botanical Beauty a reality, expressing an innovative concept of beauty, Botanist, Harvester and Seller, Yves Rocher is the only beauty brand in the world to master the complete life cycle of its products: from the plant to the skin of its 30 million customers.Thanks to this specificity, the Yves Rocher brand can reduce its impact on the environment and offer the best of beauty at affordable prices.
60 years after its creation, the Brand remains convinced to its beliefs of a committed and true beauty The company is present in more than 110 countries on five continents and employs over 10,000 personnel, excluding more than 200,000 through additional indirect jobs.
About Hootsuite:Hootsuite is the global leader in social media management, trusted by more than 18 million people and employees at 80% of the Fortune 1000. Hootsuite's unparalleled expertise, customer insights at scale, and collaborative ecosystem uniquely help people and organizations to succeed with social. To learn more, visit: www.hootsuite.com