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  • Hootsuite Logo
    May 18, 2022

    Hootsuite Hires Local Sales Director, Provides Peek Into New Office

    The social media management leader officially opens its first US hub in Atlanta Vancouver, BC - May 18, 2022—Hootsuite welcomes Sherry Johnson as sales director in its first official US hub in Atlanta. The social media management leader looks forward to rapid expansion in the region,  with plans to hire more than 60 Atlanta-based positions by the end of 2022. Johnson brings extensive leadership experience to Hootsuite with nearly 20 years spent in sales across multiple industries including  technology and pharmaceuticals.  "With over half of the world’s population on social media, social has become one of the most effective ways for businesses to connect with their audiences," said Sherry Johnson, Head of Sales in Atlanta, Hootsuite. "Hootsuite is a pioneer and global leader in social media management software—I look forward to sharing my expertise and working synergistically with the team in the next level of the company's growth and success." Hootsuite empowers its people to choose where and how they work either in the office, remotely, or as a combination. The Vancouver headquartered company’s 15 global offices, referred to as “Nests,”  are flexible and creative hubs built for collaboration and social connection.  The Hootsuite Atlanta office is in the WeWork Coda—a LEED Platinum office facility and center of innovation in Midtown Atlanta‘s Tech Square.  “We are thrilled to welcome Hootsuite to WeWork Coda,” said Errol Williams, Territory Vice President at WeWork. “As more and more companies adopt hybrid work solutions that support employees' ability to choose when, where and how they work, WeWork’s flexibility is providing solutions for companies of all sizes and needs. Hootsuite is a leader in embracing a distributed workforce, and we’re excited to welcome their newest Nest to the WeWork Atlanta community.” The new Atlanta office features collaborative and relaxed soft-seating areas,  sound-proof phone booths, ergonomic chairs, gender-neutral and accessible bathrooms, sit-stand desks, a dedicated wellness room, biophilia across the whole space and art and whiteboards in most meeting rooms.  The design of the  Atlanta office followsHootsuite’s Vancouver HQ redesign. Looking ahead, Hootsuite is examining each of its workspaces to see how it can make changes to ensure they are more inclusive and prioritize employee wellness. Collaborative areas, wellness rooms, the Robin app and added biophilia are just some of the features that are planned for other Hootsuite workspaces. In early April, Hootsuite also announced the appointment of its new Chief Product Officer, Natalia Williams. Williams is based in Hootsuite’s new Atlanta office, and is a graduate of Georgia State University, a valued Hootsuite customer and partner. For more information on available roles please visit: http://ow.ly/RifI50GO71k
  • Hootsuite Logo
    May 16, 2022

    Hootsuite Partners with BYP Network to Enhance Mentorship and Career Opportunities for Black Professionals

    Through the launch of a mentorship program, Hootsuite employees will shed light on their lived and sector experience to support BYP Network members’ career development Vancouver, BC - May 16, 2022 - Hootsuite, the global leader in social media management, is proud to announce a new partnership with BYP Network, a platform connecting the Black professional community with corporations to enhance networking, create career opportunities and improve Black visibility globally.  With more than 150,000 members across five continents, BYP Network has made significant headway in changing the Black narrative and creating a future where Black professionals can see themselves represented across all industries. Through this partnership, Hootsuite will have access to post positions to BYP Network’s job board, contribute content for the BYP blog, and have an employer profile page that highlights its company culture and values, recruitment and hiring process, professional development opportunities and progress in creating a diverse and inclusive workplace.  Hootsuite is also launching a mentorship program as part of this initiative, through which 10 employees will support and empower members of BYP Network through upskilling and career development over a six-month period. Of those participating as mentors, eight employees identify as part of the Black community and two will support as allies.  “The work that BYP Network is doing to empower Black professionals and elevate Black talent across industries is incredible, and long overdue,” said Omarie Allen, Manager IT Help Desk in EMEA,Hootsuite. “While awareness of the challenges preventing Black talent from securing employment has certainly improved, there is still a long road ahead in breaking down these barriers. I’m thrilled that members of our Black Employee Resource Group have the opportunity to participate in this mentorship program and look forward to the positive contributions this program will bring in changing the Black narrative in the tech sector.” “Diversifying acquisition pipelines and driving positive change that amplifies Black talent would not be possible without corporate partners who share our commitment to making a difference,” said Meera Raikundalia, Co-founder and Head of Partnerships, BYP Network. “Hootsuite’s commitment to its people and progress in creating an environment that both welcomes and empowers diverse talent is inspiring. We’re proud to bring Hootsuite onboard to further our mission.”
  • Hootsuite Logo
    May 9, 2022

    Hootsuite Hires Mike Barclay as VP of Sales in the EMEA Region

    Hootsuite appoints new head of region as company continues its expansion in EMEA Vancouver, BC - May 9, 2022— Today, Hootsuite welcomes Mike Barclay as the VP of Sales in the EMEA region. This marks a significant milestone in the company’s rapid expansion and tenured presence in EMEA, following  its new office reopening in London and the acquisition of Sparkcentral, a social customer care platform developed in Belgium. Barclay brings more than two decades of extensive leadership and sales experience to Hootsuite, with nearly 25 years spent leading teams across multiple industries including technology and retail. Mike brings proven expertise in delivering revenue growth and exceeding bottom-line objectives  across high-growth and scale-up organizations.  “I doubt that any person, let alone brand, would deny the power and diversification of social media to connect with their audience. Hootsuite has led the way in enabling marketers to harness social platforms to expedite growth, and I could not be more delighted to join the organization and continue driving this forward in the EMEA region” said Mike Barclay, VP Sales, EMEA, Hootsuite. “We have a big job ahead of us to continue to impress our customers while dynamically changing the world. I will be laser focused on fuelling our trajectory by empowering super talented, value-driven teams to do what they do best!” Mike joins Hootsuite from Affise, a performance marketing software company, where he was VP Global Sales. Based in London, Mike has extensive international experience scaling in diverse markets, a key requirement for the next phase of Hootsuite's growth plans. “Mike’s customer-centric leadership style will thrive in Hootsuite’s customer obsessed environment.  His strong track record of exceptional sales leadership will elevate our organization,” said Melissa Murray Bailey, CRO, Hootsuite. “As a regional leader, Mike will work closely alongside EMEA leaders to collaborate, align, and fuel growth. I’m excited to work alongside Mike as we continue to rapidly expand our presence in the region.” Back in March, Hootsuite reopened its re-imagined London Nest (office space),  alongside one of London’s leading flexible workspace providers,LABS. Hootsuite’s redesigned Holborn-based office space puts workforce preferences, employee wellbeing and the future of work front of mind with collaborative and relaxed soft-seating areas, sit-stand desks,  under-desk treadmills and bikes, a dedicated wellness room, and more.  In January 2021, Hootsuite acquired Belgium based Sparkcentral,  a leading SaaS provider enabling the future of digital customer engagement through 1:1 conversational messaging channels including Instagram, Facebook Messenger, Twitter, WhatsApp, WeChat, SMS, and Chat. With the addition of the Sparkcentral team in Hasselt, Belgium eight of Hootsuite’s 15 offices are located in EMEA.  Mike Barclay’s Social Connector: LinkedIn
  • Hootsuite Logo
    May 2, 2022

    Main Street Tour Powered by Hootsuite Hits the Road, Capturing the Stories of Small Businesses across the United States

    Hootsuite partners with content creator Maayan Gordon to provide social media guidance and support to small businesses in more than 100 U.S. cities across 48 states Vancouver, BC - May 2, 2022- In celebration of Small Business Week, Hootsuite, the global leader in social media management, today announced the official launch of Main Street Tour Powered by Hootsuite (“Main Street Tour”), a cross-country movement supporting and showcasing small businesses across the United States. Launched in partnership with entrepreneur and content creator Maayan Gordon, Main Street Tour is a first-of-its-kind, purpose-driven initiative designed to shine a light on the positive impact that small business brings to our communities. From now until September 2023, Maayan will visit small businesses in more than 100 U.S. cities across 48 states, capturing their stories and empowering them to transform digitally by leveraging the power of social media. “Main Street Tour was designed to start a movement and to uncover small businesses’ personal power in making a difference,” said Maayan Gordon, social media content creator and entrepreneur. “Disruption is a vehicle for positive change. It’s so important to amplify the voices of those doing good in their communities and empower others to be conscious leaders. I’m thrilled to partner with an organization like Hootsuite who shares these same values, and can’t wait to see the positive change we’ll drive together through this initiative.” During each visit, Maayan will work with entrepreneurs and small business owners to create content that tells their unique story, and deliver social media-focused workshops designed to help business owners continue driving success in the long-term. The sessions will include a demo of the Hootsuite platform, an overview of the various social media networks and support in building a sound social media strategy. Mayaan will also provide a TikTok training program specifically designed for small businesses, which she built based on lessons learned from growing her own channel to more than two million followers. “Small businesses are the backbone of our country, yet so many struggle to have their voices heard,” said Maggie Lower, CMO, Hootsuite. “Maayan’s passion for community, relationship building and social for good makes her the perfect partner to amplify these voices. We’re thrilled that we have the opportunity to bring these inspiring stories to the forefront and to support small businesses as they dive deeper into the world of social media.” Kicking off Small Business Week, the Main Street Tour is in Salt Lake City from May 4-11. This follows a successful visit to Austin where, as part of the South by Southwest festival and prior to the official tour launch, Maayan met with customers Mojo Coffee and Innovetive Petcare to enhance their social media presence.  “Maayan is an experienced storyteller, and she inspired our company to see past the four walls of our veterinary clinics and curate content that forges a deeper connection with our audience,” said Malia Rivera, vice president of marketing, Innovetive Petcare. “Before our visit with Maayan, we created social media posts. After meeting Maayan, we’ve created a social media strategy using Hootsuite that positions us as an authentic and powerful brand.” “Our visit with Maayan was enlightening and engaging. She really knows how to connect authentically with people both in person and through a digital format,” said Austin Moon, owner and co-founder, Mojo Coffee. “We’ve made adjustments to our content strategy to engage more personally with our audience on social and we’re thrilled to see the positive change in our results.” Additional cities being visited throughout the tour include Denver, Chicago, New Orleans, Mississippi, New York City, Philadelphia and many more. For a full list of cities being visited as part of the Main Street Tour, visit https://www.themainstreettour.com/route. 
  • Hootsuite Logo
    April 25, 2022

    Hootsuite Releases Its Annual 2021 Social Impact Report

    Hootsuite’s Impact Report details the company’s CSR efforts in 2021 and areas of focus in 2022 Vancouver, BC - April 25, 2022 -  Hootsuite released its annual 2021 Impact Report that details the results from its social impact initiatives last year, and commitment towards the planet, its people and its community. This report is one of many steps the company is taking to increase transparency and establish accountability around corporate social responsibility and diversity, equity, and inclusion.   Last year, Hootsuite launched its corporate guiding principles, which includes a strong focus on how the company can give back to the communities where its employees live and work, and become better neighbors and allies. Hootsuite also strives to be a place where everyone feels safe, welcomed, valued, and empowered to do their best work without compromising who they are. “The impacts of a global pandemic, societal crisis, and natural disasters brought on by climate change are taking their toll on all of us,” said Tom Keiser, CEO, Hootsuite. “There has never been a more critical time for businesses and organizations to commit to a social impact strategy aimed at making our lives and those of our neighbors better for the long term.” This year’s report highlights include: 72% of new Hootsuite employees hired through the referral process are from underrepresented groups (overall, 60% of our workforce self-identified as members of underrepresented groups in 2021) Hootsuite recognized as the Winner of the Diversity Champion Award from LinkedIn Talent Awards Canada 11,052 trees planted across Australia, Mexico and Canada $1,000,000 CADraised for BC Floods relief through a coalition of local companies A 6X increase in mental health benefits for Hootsuite employees 3 new identity-focused employee resource groups launched to create a safer, more inclusive workplace  $128,785 CAD raised during the company’s first HootMatch employee matching event “While there is still much work to be done, I am proud of the steps that we have taken over the past year to collectively do better in the world,” said Eva Taylor, Director of Corporate Social Responsibility at Hootsuite. “I believe that each of us has a role to play in creating a better, more connected and inclusive world, and we’re committed to doing the work that’s needed to create a better future for all of us. We know there is always more that can be done and we’re excited to continue learning and growing.” Read the highlights of Hootsuite’s progress for initiatives specific to our environmental, social and governance (ESG) focus in 2021, and learn about our areas of focus in 2022 in Hootsuite’s Social Impact Annual Report.
  • Hootsuite Logo
    April 21, 2022

    Digital 2022 Q2 Statshot: Internet Users Surpass Five Billion

    Data from Hootsuite and We Are Social’s quarterly report reveals 63 per cent of the world is now online  Vancouver, BC - April 21, 2022 - Today, Hootsuite, the global leader in social media management, and We Are Social, the socially led creative agency, have released the Digital 2022 April Global Statshot Report, providing an in-depth look at the latest digital and social media trends from around the world. Leveraging the most notable global data, the quarterly report found that there are now five billion internet users around the world.  The increase in global internet users represents growth of nearly 200 million since this time last year, and figures indicate that 63 per cent of the world’s total population now uses the internet. Despite this significant growth, there were still 2.9 billion who did not use the internet as of April 2022, representing 37 per cent of the global population. “As global internet adoption grows, we’re seeing increased access to information, social media and technology,” said Maggie Lower, CMO, Hootsuite. “This growth is powerful, and I’m excited to continue following the steady increase in internet adoption and its impact on how people connect through its various mediums—including social.” Social media users have also increased by more than 30 million since the start of 2022, with over 4.65 billion social media users around the world today. Social media growth has slowed over the past three months when compared to the increase in quarterly growth observed at the onset of the pandemic. However, the ways in which people are using social media have matured significantly in recent years. One of the new additions to this quarter’s report explores user’s activities across different social media platforms. For example, seven in 10 Facebook users say that they use the platform to communicate with friends and family, making this the most popular activity on Facebook. In comparison, only 15 per cent of TikTok’s users say that they use the platform for this method of communication. Not surprisingly, the majority (77 per cent) of TikTok’s users say that they use the platform to look for funny and entertaining content. Meanwhile, Instagram and Snapchat users appear to be most interested in publishing their own content; almost seven in 10 Instagram users (69.9 per cent) say that they publish photos and videos to Instagram, compared with just one in three TikTok users (33.9 per cent) who post videos to the platform. Staying up to date with news and current events is the leading platform activity amongst users of both LinkedIn and Twitter.  “For marketers who are looking to develop a more robust social strategy, it’s important to recognize that users across different social media platforms have their own use cases for each channel,” added Lower. “Brands don’t need to be active and curate content for every single social media channel to be successful. Rather, successful marketing teams should identify the top platforms that attract an audience that resonates with their brand and lean into engaging with them.” The role of digital in the workplace is also a core focus of the Q2 report. The latest data reveals that email has shown tremendous resilience, with almost 95 per cent of survey respondents confirming that email remains an essential part of their working life. The data also shows that working professionals rely on a wide variety of channels to learn about new offerings that might be relevant to their work. Roughly eight in 10 B2B decision-makers say that social media plays an influential role in their research, surpassing traditional online and offline channels, such as trade press outlets, in terms of influence along the B2B buyer journey. Surprisingly, the same decision-makers said they were more likely to use Facebook (61.4 per cent), Instagram (53.6 per cent) and WhatsApp (48.9 per cent) than LinkedIn (36.9 per cent) when researching potential B2B suppliers and partners. TikTok emerged as a resource in the B2B world as well, with 13.9 per cent of decision-makers who use social media as part of their purchase journey saying that they visit the platform when researching potential vendors. The April Q2 Statshot report also includes data around social media, ecommerce, cryptocurrencies and online learning: Contrary to popular belief, Facebook’s audience data reveals that marketers can now reach an additional 2.8 million teenagers on the platform when compared to January 2022, equating to quarter-over-quarter growth of 1.3 per cent amongst this demographic. TikTok’s ad audience reach grew faster in the first three months of 2022 than it did in the final three months of 2021. TikTok saw a quarter-over-quarter increase of 9.6 per cent in advertising reach. TikTok is now the highest grossing mobile app in the world—with users spending $840 million just in Q1 this year alone, thanks to the new feature where users can tip creators. After a dip in global reach at the end of 2021, global Pinterest ad reach stood at 235 million in April 2022, indicating a quarter-over-quarter growth of 4.1 per cent. China is now home to 21.6 per cent of all the world’s 4.65 billion social media users. E-commerce adoption rates continue to climb, with 57 per cent of respondents saying that they’ve done some form of online shopping in the past 30 days, demonstrating just how important ecommerce has become for the world’s internet users. Almost half (46.4 per cent) of working-age internet users around the world now watch online tutorials, “how-to” videos and educational content every week. Social activities, such as chat and social networking, top the rankings in the types of online channels people visit, with 95 per cent of working-age internet users saying that they’ve used at least one of these properties in the past 30 days. View and download the report at hootsuite.com/resources/digital-trends-q2-update 
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