The global state of digital in 2018—from Argentina to Zambia.
Guide your digital strategy with Hootsuite and We Are Social's global report on internet, social, and mobile adoption across 239 countries.
Featuring expert analysis by Simon Kemp, our Global Overview report gives you everything you need to understand key digital trends in 2018.
Download and discover:
- Global mobile and social usage patterns
- Emerging digital consumer behaviors
- How addressing the ‘next billion’ will evolve digital experiences
- Social trends and themes for 2018
- Key regional breakdowns and digital habits
With 4 billion people now online, we’re already seeing new digital behaviours emerge. Keyboards will be replaced by voice commands and cameras. Visual content will dominate social and messaging, and new technologies will offer richer digital experiences for people everywhere. To keep up, brands need to rethink their strategies, build new capabilities, and quickly adapt.