Social Media Trends 2025
To win on social media, you gotta move fast. Dig in to see how the best in the biz are being agile, and how you can follow suit.
Our latest updates
May 2025
Now that we’re almost halfway through 2025, it’s the perfect time to do a pulse check on our social trends and see how they’re tracking. Check out our fresh insights to keep your social strategy sharp, relevant, and, most importantly, agile:
We’ve noticed that brands have been using Threads and X as spaces to experiment with tone, humor, and authenticity. Why? Many organizations just haven’t established clear guidelines for these platforms (yet), beyond simply aiming to entertain. So this is where they’re ditching polished messaging for unfiltered, real-time content that clicks with their audiences.
“Vibe” culture is on the rise, marking a shift from fleeting trends to slower, mood-driven moments. And marketers are evolving their trend-hopping strategies accordingly. They’re using social listening and AI to decode the mood and energy behind trends (not just sentiment) to help them curate longer-lasting emotional experiences that strengthen brand identity — not diminish it.
AI is the trend, but the real power move is sharing your prompts. Marketers have embraced AI so much that they’re now creating a culture of teaching and transparency. They’re no longer pretending they didn’t use AI to get that polished output and instead showing their peers how they got there. And while we’re on the subject of AI trends, the em dash continues to be a hot topic online — proof that even punctuation can go viral and get people fired up. (We’re team em dash — clearly.)
Can’t get enough social trends?
See a complete breakdown of what’s taking over in 2025. Read our blog
The top social media trends for 2025
1. Content Experimentation Trends:
The Creative Disruption Trend: Social teams ditch brand consistency to push creative boundaries
The Outbound Engagement Trend: Brands drop in on creators’ comments to pick up new audiences
2. Social Listening Trends:
The Social Performance Trend: Listening launches social pros into their performance marketing era
The Micro-Virality Trend: Social listening refines the art of trendjacking
3. AI Trends:
The AI Content Trend: Generative AI is off probation and officially on the team
The AI Strategy Trend: Social media strategists get a new thought partner
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