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Help your social team find harmony

Complicated workflows, repetitive tasks, and clunky collaboration tools leave social teams overworked and off balance. Whether you’re a team of one or a hundred, our Harmony updates help you stress less, work smarter—and find harmony. 

Stress less — and get more done

From a redesigned homepage to all-new AI-powered features, our Harmony updates help busy social teams streamline processes, automate repetitive tasks, collaborate more effectively, and prove the impact of social. Try it today and discover what’s possible.

Experience Harmony free for 30 days

Bring peace to your process

Turn pics into posts with ease

Stop hopping between disconnected systems to find images for your social posts. With our redesigned Planner, you can create a new post simply by dragging an asset from your content library, stock collections, or integrated apps right into your calendar.

Seamless handoffs from social to support

Make sure your customers get the help they need fast. With our Zendesk integration in Advanced Inbox, your social team can turn a social conversation into a new support ticket with a single click. 

Free yourself from repetitive tasks

Feed your hungry content calendar

Staying on top of events and holidays just got a lot easier, with upcoming holidays and events right in your calendar. Need a little content inspiration? Just click an event and OwlyWriter AI will suggest unique on-brand captions based on your brand and industry.

Free your team from the deluge of DMs

Automate up to 80% of your direct message inquiries with conversational AI. Our chatbot delivers instant, accurate responses to frequently asked customer questions—and hands off conversations seamlessly to a live agent when customers need a human touch.

Unite your team to work as one

Take the mess out of messaging

Get ready for a better way to see, search, and manage messages and comments across all your social channels. Inbox 2.0 improves collaboration across teams with assignments, agent collision avoidance, skills based routing, and more. 

Need to deliver truly legendary service?  Advanced Inbox adds rules-based prioritization, agent and team reporting, service level targets, chatbot integration, and more tools to deliver top-tier support.

Work the way you want with flexible approvals

Need extra eyes on a post before publishing? Select an approver right in Composer to send it straight to them for review. (And your compliance officer can rest easy—all posts still go through your existing compliance and approval workflows.)

Walk the true path to social ROI

Prove and improve the impact of social

From organic posts and social ads to web data from Google* and Adobe Analytics, Advanced Analytics unifies your social and web data so you can see the full impact of your social activities. Test and compare campaigns, create ROI scorecards to prove results, and get automated, data-fueled recommendations to chart a clear course for growth. 

*Advanced Analytics supports Google Analytics 4

Even more ways to find harmony

Find your happy place

Your all-new Hootsuite homepage puts your social accounts, top performing posts, drafts, and more at your fingertips.

Build a better link in bio

Hootbio makes it easy to drive more traffic from social media with a custom link in bio page, featuring your company’s branding, colors, and more. 

Captions that (almost) write themselves

Instantly generate captions and get winning post ideas for every network. With OwlyWriter AI, posting on social media is quicker and easier than ever. 

Truly helpful hashtag suggestions

We’ve powered up our AI engine to deliver hashtag suggestions that are more relevant, and more on brand, than ever before. 


See what’s getting played—and pinned 

Dig deeper into performance data across all your social channels with comprehensive YouTube and Pinterest metrics in Analytics.


A social content calendar for everyone

Easily share your calendar with anyone—just use filters to select what’s relevant, then export to PDF or CSV. 

Help your social team find harmony