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With the world on a soapbox and people sharing virtually every aspect of their lives on social media, it can be difficult to sift through the noise and find the conversations that truly matter to your organization. Marketers are using social listening to do just that—but if you’re only using it to monitor what people are saying about your brand on social, you’re just scratching the surface of what’s possible.

In this new biweekly webinar series, our social experts will put social listening under the microscope, revealing how you can use it to unlock deeper audience demographic insights, deliver more effective customer care, and much more.

Join our first webinar to discover 7 things you didn’t know you could do with social listening. Stick with us—this is going to be a fun ride!

What You'll Learn

  • How to define social listening and understand why it matters
  • How to use the lesser-known features of social listening
  • Practical tips to get the biggest bang for your buck with social listening


  • Photo of Zander Iles

    Zander Iles

    Commercial Solutions Consultant, Hootsuite