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If you're like a lot of the marketers we talk to, getting more customers on social media is your top goal right now. From getting leads using Instagram Stories to doing more with ads, 73% of the marketers we surveyed for our Social Trends 2021 Report are trying to lift leads, increase conversions, and close more sales this year.

In our new webinar series, Explained 3 Ways, we're breaking down common social media challenges—like this one—to help you succeed in 2021.

In February, we’re doing a deep dive into everything customer acquisition. Our experts will share three distinct strategies anyone can use to drive meaningful results with social.

You’ll Discover How To:

  • Reach new customers and get more leads using the most popular content formats on top social platforms
  • Boost direct sales by running effective paid social campaigns
  • Help your sales team make new connections and close more deals using social selling


  • Photo of Sarah Dawley

    Sarah Dawley

    Manager, Content at Hootsuite

    As Manager, Content at Hootsuite Sarah leads the research and analysis of Hootsuite’s global trends report. She brings over a decade of experience in strategy and copywriting, and was the social media manager for some of Canada's largest media organizations prior to joining Hootsuite. Sarah works with our brand team to define and articulate how social media is impacting, brands, marketers and consumers.

  • Photo of Ben Cathers

    Ben Cathers

    Global Principal Solutions Consultant at Hootsuite

    Ben partners with Hootsuite’s largest government and financial services clients to help address their unique digital transformation requirements. He works closely with customers and industry analysts to ensure our solutions meet and exceed compliance standards for enterprise social media management.

  • Photo of Ryan Ginsberg

    Ryan Ginsberg

    Global Director of Paid Social at Hootsuite

    As Global Director of Paid Social at Hootsuite, Ryan leads the enterprise strategy that helps organizations bridge the gap between organic and paid to drive business results through social. He brings 15 years of experience in the digital advertising space with a track record of connecting brands to their customers across platforms.

  • Photo of Amanda Wood

    Amanda Wood

    Manager of Social at Hootsuite

    Amanda Wood is the Manager of Social for Hootsuite. She is responsible for setting campaign social strategies, and overseeing the publishing of content on all major global social channels. To understand the relationship between paid and organic social, Amanda regularly tests internal tools like Hootsuite Impact to demonstrate the full value of social to the business.