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Category:How to Prove the Value of Social ROI

How B2B Marketers Generate Demand Through Social

Learn what you can do today that can deliver on your customer acquisition goals and impact your organization’s revenue.


March 11, 2021

In 2021, demand generation has emerged as the top priority for B2B marketers hustling to get new customers in the (virtual) door. For the first time ever, the majority of marketers we surveyed for our 2021 Social Trends report said “increased acquisition of new customers” is their top priority for social media.

As B2B marketers race to adapt, what adjustments do they need to make to their social media strategy to help support demand generation for their organization?

Join Hootsuite’s panel of B2B and social marketing experts as they discuss the foundational components of building a social demand generation strategy.

What you’ll learn

  • What social marketers need to start doing today to shift their social strategy from brand awareness to demand generation.
  • What marketing tactics are essential at every step of the B2B buyers journey to support demand generation.
  • How to set goals—and measure the right social KPIs—for each tactic.
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Bryan Rusche
Director, Americas Enterprise Marketing at Hootsuite
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Nick Verlaney
Associate Director of Social Media at DEG Digital
Amanda Hs Headshot 1
Amanda Wood
Manager of Social at Hootsuite
Supreet Bahl
Team Lead, Paid Media at Hootsuite
Brayden Cohen Headshot
Brayden Cohen
Team Lead, Social Marketing and Employee Advocacy II,

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