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In 2021, demand generation has emerged as the top priority for B2B marketers hustling to get new customers in the (virtual) door. For the first time ever, the majority of marketers we surveyed for our 2021 Social Trends report said “increased acquisition of new customers” is their top priority for social media.

As B2B marketers race to adapt, what adjustments do they need to make to their social media strategy to help support demand generation for their organization?

Join Hootsuite’s panel of B2B and social marketing experts as they discuss the foundational components of building a social demand generation strategy. Learn what you can do today that can deliver on your customer acquisition goals and impact your organization’s revenue.

What you’ll learn:

  • What social marketers need to start doing today to shift their social strategy from brand awareness to demand generation.
  • What marketing tactics are essential at every step of the B2B buyers journey to support demand generation.
  • How to set goals—and measure the right social KPIs—for each tactic.


  • Photo of Bryan Rusche

    Bryan Rusche

    Director, Americas Enterprise Marketing at Hootsuite

    As Director, Americas Field Marketing at Hootsuite, Bryan applies his 20+ years of sales, marketing and business development experience at B2B organizations to help support the sales organization with lead generation and pipeline acceleration for North and Latin America at Hootsuite.

  • Photo of Nick Verlaney

    Nick Verlaney

    Associate Director of Social Media at DEG Digital

    Nick Verlaney is the Associate Director of Social Media at DEG, helping clients develop new, bespoke, and award-winning social campaigns and strategies that drive results. With more than eight years of experience in content and campaign creation and community management, Nick understands that meeting consumers in their moment is part art and part science. His client experience spans national and global brands across the retail, CPG, financial services, and technology industries, including GORE-TEX, Intel, HUB International, Armed Forces Insurance, Lee Jeans, and Nebraska Furniture Mart.

    Follow Nick on LinkedIn

  • Photo of Amanda Wood

    Amanda Wood

    Manager of Social at Hootsuite

    Amanda Wood is the Manager of Social for Hootsuite. She is responsible for setting campaign social strategies, and overseeing the publishing of content on all major global social channels. To understand the relationship between paid and organic social, Amanda regularly tests internal tools like Hootsuite Impact to demonstrate the full value of social to the business.

  • Photo of Supreet Bahl

    Supreet Bahl

    Team Lead, Paid Media at Hootsuite

    Supreet is the Team Lead for Paid Acquisition at Hootsuite. He is responsible for all campaigns and strategy helping Hootsuite's Enterprise lead generation efforts across the globe. Hootsuite's acquisition team is responsible for helping build a healthy sales funnel across verticals and company sizes. He oversees GTM strategy from a paid media perspective and guides campaign strategy to ensure our value proposition reaches the right audience on channels including LinkedIn, Facebook, and Twitter.

  • Photo of Brayden Cohen

    Brayden Cohen

    Social Marketing and Employee Advocacy Strategist at Hootsuite

    Brayden Cohen is the Social Marketing Specialist at Hootsuite. Over the past 5 years, he's worked in customer-centric marketing roles with start-up and purpose-driven brands. In his current role, Brayden works on strategic campaigns for Hootsuite's social marketing channels of 9+ million users, along with managing their employee advocacy program.

    Follow Brayden on LinkedIn