Nearly half of social media professionals in Higher Education say they do not have adequate resources to ensure good mental health, according to research conducted by West Virginia University. From dealing with negative messages to being tasked with disseminating information during COVID-19, social media professionals are dealing with a large amount of stress and mental fatigue. In addition, they are facing a lack of buy-in and understanding of the value of social from their executive leadership.
Join Hootsuite’s Nitin Goyal and Alex Wedderburn as they look closer into resources to help you combat mental fatigue and prove the value of social to leadership. As well, they will have a candid discussion with three strong advocates for mental health awareness from the University of Central Arkansas, University of Michigan, and University of California, Davis.
What You'll Learn
- How to manage your mental health as an “always on” social media professional while handling negative messages and comments directed at your brand
- Best practices for social media crisis communications planning for higher education institutions
- How to communicate the value of your social strategy to your leadership clearly and effectively