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How to Create a Future-Proof Social Marketing Strategy

Eva New Bw
Eva Taylor
Director Social Strategy, Operations & CSR at Hootsuite


Social media marketing goes beyond a single channel. So how do you connect multiple channels to effectively create a personalized digital experience? 

Today’s customers are more mobile, more informed and more demanding than ever. For marketers to maintain a competitive advantage, they must adopt an agile strategy that reaches customers at multiple touchpoints. 

Join our webinar to learn how the right digital foundation will create real connections with the people most important to your business, delivering a true omnichannel experience. 

Leaders from Hootsuite, Adobe and Marketo will present an in-depth look at how brands can create and manage winning digital experiences across multiple touchpoints. Plus, they will share their favorite evolving tools used to deliver long-term value and drive social ROI.

What You’ll Learn:

  • checkmarkHow to bring social into every step of the buyer’s journey
  • checkmarkConnecting multiple channels to create a seamless digital experience
  • checkmarkHow social analytics can uncover insights that help strengthen consumer social engagement

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  • Eva New Bw

    Eva Taylor

    Director Social Strategy, Operations & CSR at Hootsuite

    Eva has over 11 years of experience creating and executing strategic programs and campaigns that connect and engage brands with their customers and stakeholders. In her role at Hootsuite, she also works across the organization to demonstrate the value of social beyond the marketing department and demonstrate how we can drive positive change through social for good.

  • Mark

    Mark Boothe

    Head of Adobe Experience Cloud Social Media at Adobe

    Mark Boothe is the head of social media for Adobe Experience Cloud. In that role, he manages the personnel, budget, strategy, and execution of social media work supporting Adobe's digital experience business.

  • Alexi Headshot

    Alexi Ueltzen

    Sr. Social Media Specialist at Marketo

    Alexi Ueltzen is a social media specialist who has been helping brands run paid and organic social programs since 2012. She has experience working with agencies, startups, and established brands in a variety of industries.

Interested in learning more?