Attribution Without the Headache: How to Make UTMs Work for You
Finally, a no-BS conversation about what it really takes to track, measure, and prove the value of social.
Details
UTMs aren’t about checking a box—they’re about showing your work.
When done right, they give you and your team the clarity and credibility to make better decisions, get stakeholder buy-in, and grow your impact.
This isn’t a beginner’s lecture or a product pitch. It’s an honest look at the messy middle of attribution—with solutions you can take back to your team right away.
What You’ll Learn
Why UTMs are the key to proving social’s value—not just tracking clicks
How to create consistent naming conventions that don’t fall apart
What to do if you don’t have access to Google Analytics (yes, we’re talking workarounds)
The difference between campaign tracking vs. content performance—and why that matters
Real examples of UTM setups that actually support reporting and optimization
Bonus: Stick around for a live myth-busting session where Leslie will review real UTM questions submitted by the audience and break down what’s working—and what’s not.
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