Opportunity or Risk: Healthcare Professionals on Social
Is increased social media use an opportunity for healthcare institutions or is it putting their communications strategy at risk? Doctors, nurses, and other healthcare professionals are taking to social media not only to inform the public about health issues, but also to provide their medical opinion.
Join Hootsuite’s Senior Business Value Analyst Ashley Reid as she welcomes social media experts from Henry Ford Health System, Ochsner Health System, and Mindset Digital for a candid discussion on this rising trend.
What You’ll Learn:
- Best practices for developing a social media policy for nurses, doctors, and healthcare professionals
- How to address social media usage, perceptions, and different comfort levels with your employees
- How to monitor and manage risk and compliance for healthcare
Please complete the form to watch
* indicates required fields
Ashley ReidSenior Business Value Analyst, Hootsuite
Ashley researches and analyzes healthcare industry trends and works with Hootsuite’s healthcare prospects and clients to help them understand how social media aligns to their organizational objectives and elevate their social performance.
Debra JasperCEO & Founder, Mindset Digital
Virtual is the new reality. That’s why Debra Jasper, Ph.D., is so passionate about helping leaders make a big impact—on a small screen. An international speaker, Debra has delivered keynotes and master classes in more than a dozen countries around the world, from Australia to Dubai.
Taylor RobertsDigital Marketing Specialist, Ochsner Health System
Taylor Roberts is a Digital Content Specialist at Ochsner Health. In her role, she works on a variety of digital and social media projects including Ochsner Health’s Brand Ambassador program.
Emily StieberLead Social Media Strategist, Henry Ford Health System
Emily Stieber is the Lead Social Media Strategist for Henry Ford Health System and has a passion for providing followers with educational, engaging and beneficial information. Emily has been with Henry Ford Health System for more than ten years and has been focused on social media for the past six.
Save Hours Responding to Customer Messages on Social
5 Steps to Delivering a Strong Customer Care Plan