The Dos and Don’t-You-Dares of Copywriting

WebinarsSocial Marketing

Kate Bradley Chernis


Words have power. You know it, we know it.  

The right words hook customers and make you money. But bad copywriting skills costs US companies over $400 billion each year—and yes, that stat is real. They’re even spending $3.1 billion each year on remedial writing training.* (It makes our hearts hurt.)

Copywriting isn’t a soft skill, it’s a core business tool. So put on your writing hat, grab some caffeine, and let’s get to work. Join our exclusive webinar with CEO Kate Bradley Chernis to learn how to turn flavorless statements into spicy calls-to-action. 

Whether you’re a copywriting novice or a Google Doc veteran, you’ll leave this webinar with bang-your-hand-on-your-forehead ideas and a new understanding of how every word you write can convert.


  • The dos and don’ts of effective copywriting
  • Strategies for effectively pairing copy and visuals
  • Tools that can elevate your copywriting across all your social channels

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  • Kate Bradley Chernis


    Kate Bradley Chernis is the Founder & CEO of Lately – A.I. that learns which words will get you the most engagement and turns video, audio and text into dozens of social posts containing those words.

    As a former rock 'n' roll dj, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She’s also an award-winning radio producer, engineer and voice talent with 25 years of national broadcast communications, brand-building, sales and marketing expertise. What she learned in radio about the neuroscience of music helps fuel Lately's artificial intelligence.

    Prior to founding Lately, Kate also owned a marketing agency which got Walmart a 130% ROI, YoY for three years.

    In addition, Kate's appeared as a guest speaker on hundreds of sales, marketing and entrepreneurial podcasts and has led presentations for Walmart, National Disability Institute, IRS, United Way Worldwide, SaaStr, SXSW, Content Marketing Institute, HubSpot, Harvard University, Columbia University, NYU and others.

  • Trish Riswick

    Social Engagement Specialist, Hootsuite

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