Trust at Scale: Inside Corewell Health's Social Media Strategy
Details
May 21, 2025
Running social for Michigan’s largest healthcare network is complex. But social is their front line for building trust — it’s why they’re so committed to doing it right.
Join Corewell Health’s social media team for an in-depth conversation about the tactics and strategies they use to build patient-first communities on social.
You’ll also learn their approach to building compliant workflows that don't kill creativity, and get code-cracking insights from their LinkedIn employee advocacy program. The end game? Leave with practical methods you can use immediately, backed by proven results from leaders in the field.
What you’ll learn
- Build trust across audiences (and different generations) on social
- Craft high-performing healthcare content that actually drives engagement
- Streamline your content approvals while remaining compliant and risk-free
- Humanize your brand and attract top talent through employee voices on LinkedIn
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