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Advertising on Social Media: Transforming from Reach to Reward

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Joey Aw
Product Marketing Specialist at Hootsuite
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Details

In a digital world, social media is the place to see and be seen. If you’ve hesitated to add social to your advertising channels, consider this: there are now 4.62 billion people using social media.

With goals to reach, expectations to meet, and a budget you can’t afford to waste, putting off social advertising just isn’t an option anymore. The good news? Getting started doesn’t have to be complicated or expensive. Let us show you how.

What You’ll Learn:

  • How to plan a successful organic strategy that can leap into a paid campaign

  • Examples of objectives to set yourself up for success

  • Audience targeting and ads to test

  • How to show your boss what it all means to the bottom line

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  • Headshot Joey Aw 400X400@X2

    Joey Aw

    Product Marketing Specialist at Hootsuite
  • Headshot Emily Marshall 400X400@X2

    Emily Marshall

    Commercial Solutions Consultant at Hootsuite

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