PRESS RELEASES

You Only Need One Hero to Change the World—But What If You Had 60?

Hootsuite powers World Woman Hour, a global digital movement dedicated to highlighting inspirational stories of women from all walks of life

Vancouver BC, October 8 2020 – On October 11, the World Woman Foundation, in partnership with Hootsuite, will launch World Woman Hour, a socially powered global movement to mentor one million women by 2030. The global event will feature inspiring stories from 60 women—told in 60 seconds and collectively visualized in a powerful 60 minutes of film.

“The goal is to harness digital platforms to engage and empower one million women and girls by 2030 with wisdom, advice, confidence boosters and lessons to follow their dreams and ambitions,” said Rupa Dash, Co-founder and CEO of the World Woman Foundation. “We are so excited about our partnership with Hootsuite, who have given us the ability to use social media for good for World Woman Hour and share 60 hero stories of women to drive awareness of women’s and girls’ critical issues globally."

The social-first #ShesMyHero campaign is powered by the Hootsuite platform in celebration of the International Day of the Girl; the goal of this campaign is to inspire a million girls to find a positive role model by 2030 to follow their hearts and ambitions.

Despite progress in recent years, women around the world still face many obstacles, especially pertaining to global gender gaps. According to Hootsuite’s Digital 2020 report, women account for 45% of global social media users, while their male counterparts account for 55%; similarly, women have a global literacy rate of 83%, compared to a literacy rate of 90% for men.

“We are thrilled to be a strategic partner for #WorldWomanHour,” said Eva Taylor, Director, Social Strategy, Operations & Corporate Social Responsibility at Hootsuite. “This campaign is an excellent example of how social media can champion the power of human connection and create a movement to inspire girls all around the world while addressing a critical issue. We are very excited to see it come to life through the power of social.”

The event will bring together a world-class coalition of women, including singer, songwriter and America’s Got Talent finalist Angelica Hale; legendary primatologist and anthropologist Jane Goodall; transgender model Valentina Sampaio; singer Kechi Okwuchi; Paralympic medalist Tatyana McFadden; first Italian female CEO of major international companies Federica Marchionni; philanthropist Anu Jain; first black board member for Verizon Shelley Archambeau; and many more. Altogether, these women have fought against stereotypes and persevered through personal and professional challenges to achieve ideas that are changing the world.

The social-first initiative is using Hootsuite and integrated apps to empower women globally through social media. On October 11, the organization will use Hootsuite’s social listening solution, Hootsuite Insights Powered by Brandwatch—alongside Hootsuite tools for social monitoring and the curation and promotion of user-generated content—to socialize, amplify, and measure the campaign.

“Our strategic partnership with Hootsuite has enabled us to use tools such as Planner, Analytics, and Inbox, alongside compatible apps including Archive Social, Brandwatch, TINT and Mentionlytics to attain our ambitious goal of reaching one million women and girls through micro-storytelling,” said Dash. “These apps and tools will further our understanding of the use of #ShesMyHero and discussions surrounding the World Woman Hour campaign to track our positive impact.”

The event will premiere on Facebook Live and on the World Woman Foundation YouTube channel starting at 4pm EST/1pm PST. For more information on the digital series, you can visit worldwomanhour.com to hear about the riveting journey from second to second, from the emotional to the unexpected to the truly inspirational. You can share your hero using the #ShesMyHero hashtag.

Hootsuite is the leader in social media management, trusted by more than 18 million customers and employees at more than 80 percent of the Fortune 1000. Hootsuite's unparalleled expertise, customer insights at scale, and collaborative ecosystem empower organizations large and small to strategically grow their brand, business, and customer relationships with social. To learn more, visit www.hootsuite.com.

World Woman Foundation

World Woman Foundation is a US-based 501(c)(3) public charity with a current global footprint in 20 countries; Our vision is to mentor 1 million women and girls worldwide by 2030 and aims to elevate the socio-economic milieu of 2 million women across the globe through training and developments in areas of innovation, technology, entrepreneurship, and creativity. Our flagship program, the Global Mentorship Program, has reached over 50,000 women and has hosted 15+ forums on issues ranging from social entrepreneurship to women-led innovation in food, technology, and sustainability. The Global Membership Program introduced two new training workshops on scaling for business, while also training women on the Fourth Industrial Revolution. The online mentorship portal is a free educational resource related to understanding and advancing female leadership in the global economy and a sustainable future. We also support women from all walks of life to be able to access the resources with equity and recognize them for their contribution to the entrepreneurial realm of the world. World Woman Foundation believes that ‘Equality for women is progress for all’.

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Hootsuite Media Team
media@hootsuite.com