WebinarsSocial ROI

How a Marketer Can Think Like a Data Analyst

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Sandy Shen
Technical Product Marketing Specialist, Measure, Hootsuite
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The seismic shift to digital-first business is continuing into the second half of 2020, with the CMO Survey reporting that marketing teams’ social media budgets have increased by an eye-popping 74% this year.

With increased spend comes increased scrutiny—meaning it’s more important than ever for social marketers to be able to analyze results and connect social campaigns to business outcomes.

Join our webinar to explore how smart social marketers are putting on their data analyst hat, proving campaign ROI, and telling more compelling stories with their social data.

    What You’ll Learn:

  • How the role of the social marketer is evolving to take on more sophisticated data analytics
  • What CMOs expect from marketing teams looking to prove campaign ROI

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  • Webinar Headshot Sandy Shen Customerroadmap 400X400

    Sandy Shen

    Technical Product Marketing Specialist, Measure, Hootsuite

    Sandy is the technical product marketing expert for Hootsuite’s social listening and analytics products, enabling customers to measure the effectiveness of their social strategies.

    Follow Sandy on LinkedIn

  • Matt Goodman

    Matt Goodman

    Associate Product Manager, Hootsuite Impact

    A Product Manager for Hootsuite’s Advanced Analytics offerings, Matt works alongside our customers, as well as development and design teams, to build product features that drive a robust user experience and enhanced functionality for Hootsuite Impact.

    Follow Matt on LinkedIn

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