Social media has radically changed how people communicate. Everything from the way we research new brands, to how we buy is now influenced by social. To create exceptional experiences, you need to think about customer engagement holistically. It’s time to embrace social as more than just a marketing channel.

At this Social Breakfast, Eva Taylor, Senior Manager of Social Marketing at Hootsuite and other guests discuss how you can leverage social beyond the marketing department.

Learn how progressive brands have advanced their social maturity by integrating social into areas like sales, product development, talent recruitment, and customer support—and how you can too.