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HootSuite Announces Japan Representation plus Keitai app, Mixi Integration and Language Localization

HootSuite announces a sales representation agreement with Japanese technology company Digital Garage. Additionally, HootSuite released a beta program for Japanese “keitai” feature phones including Twitter and Mixi, plus added Japanese localization for Blackberry and Android phones.

Dec. 21, 2010 VANCOUVER, CANADA — HootSuite Media, Inc. announced a representation relationship with Digital Garage – a leader in the Japanese web tech industry who also represent Twitter in Japan. Digital Garage will develop sales channels for HootSuite’s Pro and Enterprise plans and create re-seller relationships with large agencies and organizations.In addition, HootSuite announced a beta program for social media dashboard for the common keitai mobile phones. HootSuite Keitai integrates Twitter and mixi into a single tool. Tech-savvy users are invited to participate in the beta program and offer feedback to developers.

This version of HootSuite was designed exclusively for the Japanese market and related communications culture which evolved differently than in other world markets with features like streaming TV, pedometers, and video chat commonly available.

Along with the keitai integration, HootSuite added mixi to the web version of the dashboard. Mixi is the most popular social network in Japan with over 30 million users who can now manage their profile updates alongside Twitter, Facebook, Linkedin and other integrated social network services (SNS).

HootSuite also added Japanese language localization to the Blackberry and Android versions of the social media dashboard. These popular handsets join iPhone and iPad for complete cross-platform coverage in the Japanese language.

These announcements come after a year of outreaching to the Japanese market including creating a Japanese-specific help desk, plus active blog and feedback channels, and Twitter accounts. These efforts resulted in HootSuite becoming the top 3rd-party Twitter client and the #1 social networking iPhone app in Japan.

Further, HootSuite CEO Ryan Holmes visited Tokyo to establish relationships, meet customers and learn the unique expectations of the market. He, along with other cross-cultural entrepreneurs, will share lessons learned in a panel at noteworthy SXSW Interactive Conference in Austin, Texas in March 2011.


Hootsuite Media Team