How Higher Education Institutions are Managing COVID-19 on Social
No one living today has ever faced a pandemic like COVID-19. As the global health emergency continues to unfold, higher educations are scrambling to digitize their teachings and tap into their students' needs.
Despite uncertain timelines around social distancing, higher education institutions have done a commendable job leveraging digital tools such as social media to keep students informed, empathise with their frustrations, and provide guidance and timely information.
This webinar will take you through examples of outstanding crisis management strategies happening in the higher education industry today to mitigate COVID-19. You’ll receive recommendations to implement in your communications plan to continue moving forward with confidence in the months ahead. Plus, we’ll be joined by a panel of individuals working in higher education to lend their expertise and answer any questions you may have during our live Q&A session.
What you’ll learn
- How listening to your students can inform your communications strategy
- Methods to build trust with your audience
- Steps to dispel misinformation
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Nitin GoyalSenior Business Value Analyst, Hootsuite
Nitin provides social media consultancy to various departments and different levels of stakeholders in the HigherEd sector. This consultancy addresses problems pertaining to success measurement, content strategy, student engagement and crisis management. Nitin also researches and analyzes HigherEd data to keep stakeholders informed about the latest trends pertaining to social media and higher education.
Martin SickafooseVice President, Marketing & Digital Strategy Purdue Alumni Association
Martin has spent the last 30 years working for a variety of design studios, and companies, in several creative roles. The last 15 years of his career have been with Purdue University focused on enhancing the web, social and mobile presence for the College of Engineering, the University, and most recently the Purdue Alumni Association.
Since introducing the latest strategic frameworks, based on data, for the university websites from 2014 to 2017, Purdue has more than tripled its website sessions, and become one of the top 2,000 most popular websites globally (via Alexa rankings).
Nick SinaiSenior Advisor at Insight Partners, Adjunct Faculty at Harvard Kennedy School, and former U.S. Deputy CTO
Nick is a Senior Advisor at Insight Partners, a leading venture capital firm investing in software companies. Nick is currently a board member at BrightBytes, a SF-based data analytics company serving K-12 schools. As Adjunct Lecturer in Public Policy, Nick teaches “Technology and Innovation in Government” at the Kennedy School of Government at Harvard University. Prior to Insight and Harvard, as U.S. Deputy CTO in the White House, Nick led President Obama’s Open Data Initiatives to harness the power of data to fuel innovation and economic growth, and helped start and run the Presidential Innovation Fellows program.
Sarah GoldfarbDigital Marketing Manager, University of Delaware
Sarah Goldfarb is the Digital Marketing Manager in the University of Delaware's central marketing and communications office, overseeing the content strategy for the University's website and social media channels. Sarah sits on the national Social Media Council and has taught a UD social media certification course to business professionals. Before making the move to higher ed marketing almost 5 years ago, Sarah spent the first part of her career as a journalist.
Molly MattisonSenior Marketing Manager, Adtalem Global Education
Molly Mattison leads the Social Media & Content Center of Excellence at Adtalem Global Education, a leading workforce solutions provider and the parent organization of several higher education institutions.
Molly has spent her career focused on integrated communications in higher education, having previously worked for Union Graduate College (now Clarkson University) and Wellesley College.
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