What's Hot (or Not): Social Trends on Trial

WebinarsSocial Marketing

Headshot Webinarglo Sarah Dawley 400X400 1
Sarah Dawley
Senior Manager, Content at Hootsuite


At the end of 2021, we confidently launched our Social Trends 2022 report knowing full well that social media changes a mile a minute. 

Join us for this webinar as we put our trends on trial. Our social experts will take a look at what we got right, and what we missed. (For example, did we predict a space-obsessed billionaire would buy Twitter? Absolutely not.) We’ll also look ahead to what trends will matter most in the latter half of 2022.

  • How our trends on brand strategy, social advertising, ROI, social commerce and customer care have panned out
  • The major forces shaping social through the end of 2022
  • New data on key social platforms and digital behaviors

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  • Headshot Webinarglo Sarah Dawley 400X400 1

    Sarah Dawley

    Senior Manager, Content at Hootsuite

    As the Senior Manager, Content at Hootsuite Sarah leads the research and analysis of Hootsuite’s global trends report. She brings over a decade of experience in strategy and copywriting, and was a social media manager for some of Canada's largest media organizations prior to joining Hootsuite. Sarah works with our brand team to define and articulate how social media is impacting brands, marketers and consumers.

  • Headshot of Kosta Prodanovic

    Kosta Prodanovic

    Senior Copywriter II at Hootsuite

    As a Senior Copywriter at Hootsuite, Kosta is the brand storyteller who brought Social Trends 2022 to life. Before joining Hootsuite, he worked as a copywriter for agencies and in-house teams in London (UK) and Vancouver—and studied Strategic Communications at the London School of Economics. Kosta is also a recovering student journalist. Ask him about photographing punks in a bathtub for VICE.

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