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Hootsuite vs. Sprinklr: Which social media management tool is right for you?

Hootsuite is the world’s most widely used social media management platform, yet it costs much less than Sprinklr. In fact, Sprinklr customers pay over 3x more than Hootsuite customers for a basic plan. Naturally, we had to ask ourselves: is Sprinklr better than Hootsuite? And is it worth the price? We’ll cut right to the chase — no.

Graphic depicting the Hootsuite dashboard with best time to post and analytics graph

Sprinklr doesn’t even compare to Hootsuite. Here’s why.

Feature

Hootsuite

Sprinklr

Price

Starts at $1,118 per year

Starts at $3,588 per user per year

Free trial

Yes

Yes (with corporate email address only)

Total customer base

25 million

~2,000

Integrations

200+

80+

Zapier integration (lets you connect 5,000+ apps)

Yes

No

Plans for small social teams and freelancers

Yes

No (corporate email address required)

Plans for mid-sized businesses

Yes

Yes

Plans for enterprise businesses

Yes

Yes

Publishing and inbox

Platforms supported

All major platforms

All major platforms

Best time to publish based on unique goals

Yes

No

AI caption writer

Yes

Yes

AI content suggestions

Yes

Yes

Unified inbox

Yes

Yes

Content calendar

Yes

Yes

Digital asset manager

Yes

Yes

Content recommendations and ideas

Yes

Yes

Setup and support

Easy setup

Yes

No

Approval workflows

Yes

Yes

Compliance and security

Proofpoint integration

Yes

No

FedRAMP certified

Yes

Yes

Cyber Essentials certified

Yes

Yes

AICPA SOC 2 certified

Yes

Yes

AICPA SOC 3 certified

Yes

Yes

Analytics and social listening

Keyword monitoring

Yes

Yes

Competitive intelligence reports

Yes

Yes


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What we do better

Hootsuite is the Sprinklr alternative that’s cheaper, easier to use, and packed with more tools to help you reach — and exceed — your goals online.

Save money as you scale with affordable pricing

We won’t sugarcoat it. Sprinklr is expensive. That means it’s not always a realistic option for fledgling businesses or organizations that want to be smart about spending. Plus, Sprinklr charges per user per month, so it isn’t ideal for small- or medium-sized companies.

Transparent graphic depicting the Hootsuite dashboard with Composer, hashtag suggestions, and content ideas

Start growing your brand instantly

Even the most basic Sprinklr dashboards require assisted setup and time-consuming deployment. Hootsuite comes ready to use right out of the box with a user-friendly interface and a simple yet customizable dashboard. That means you and your team can start reaching your goals right away.

Graphic depicting Hootsuite's dashboard with social listening graph and word cloud

Go further online with actionable insights

There’s no comparison when it comes to analytics. Hootsuite gives you a ton of ready-made reporting templates that you can customize to your needs. Sprinklr requires you to build every report from scratch, which makes it time-consuming and overly complex.

Graphic depicting Hootsuite's analytics tools, including when to publish, engagement rate, and brand awareness graph
Hootsuite Enterprise blows the competition out of the water. We have been so impressed across the board. Hootsuite Enterprise is able to provide us with better access, better management, better analytics, assignments, and much more creative campaigning and idea creation than any other tool we have both used or received a demo over.”
Kristin Coppens
Spectrum Health

Frequently Asked Questions

Hootsuite is a simplified solution with everything you need to succeed on social media right out of the box. In a single tab, you can craft, schedule, and publish posts for all your social media channels. Plus, Hootsuite has the best analytics and social listening tools.

Sprinklr is a complex platform designed for large enterprise businesses that have the resources for costly, time-consuming onboarding. It doesn’t offer the same capabilities for crafting smart, engaging content nor does it work as seamlessly as Hootsuite.

Price and complexity keep many companies from using Sprinklr. Due to these factors, it simply isn’t right for many businesses, even large and well-established ones. On the other hand, Hootsuite offers a scalable, flexible, and easy-to-use platform that works for social media teams of all sizes.

Hootsuite and Sprinklr can both help you reach your goals online, but Hootsuite will do it much faster. Overall, Hootsuite is more user-friendly, customizable, and affordable than Sprinklr — saving you time and expediting your impact.

You already know Hootsuite is the reigning champ when it comes to managing social media. It beats Sprinklr by a mile in terms of scheduling, publishing, and analyzing on social.

On top of that, Sprinklr and Hootsuite cater to different audiences. Sprinklr markets mainly to enterprise businesses while Hootsuite is designed for teams of all sizes, needs, and budgets.

Another big difference? There's no need to set up time-consuming sales calls or demos to get started with Hootsuite. You can sign up right now and instantly start growing your brand on social media.

Absolutely! Hootsuite offers a variety of top-tier customer care tools, many of which go beyond the capabilities of Sprinklr’s. Chatbots, deep social listening tools, and customer service integrations help Hootsuite users enhance customer experiences across their channels.

Hootsuite is a market leader in customer care because we allow brands to engage with customers, monitor trends, and sell on social across profiles all in one place. Respond to queries, boost positive reactions, and share items with teammates in a single click. No need to toggle between multiple tabs.

Yes. Hootsuite is designed to suit businesses of all sizes in every industry. Because we have FedRAMP certification, we’re a particularly good choice for government organizations. More affordable pricing also makes Hootsuite a responsible solution for public agencies that have a duty to spend tax dollars wisely.

We also boast a variety of certifications designed to help businesses in financial services, health care, and higher education stay compliant. A variety of security risk management tools are pre-built into Hootsuite. This helps companies and organizations assess and mitigate risks as they promote and grow online.

Lastly, Hootsuite offers special tools and pricing for nonprofits. We’re proud to offer up to 75% off our products and courses to help organizations spread their message for less.

Learn more

See why Hootsuite beats the competition every time

Still weighing your options? Visit our comparison tables to get a feature-by-feature breakdown of why Hootsuite is the best.

Why ease in with a sprinkle when you can ramp up like a monsoon?