24 February 2021 - 15:00 UTC


If you're like a lot of the marketers we talk to, getting more customers on social media is your top goal right now. From getting leads using Instagram Stories to doing more with ads, 73% of the marketers we surveyed for our Social Trends 2021 Report are trying to lift leads, increase conversions, and close more sales this year.

In our new webinar series, Explained 3 Ways, we're breaking down common social media challenges—like this one—to help you succeed in 2021.

In February, we’re doing a deep dive into everything customer acquisition. Our experts will share three distinct strategies anyone can use to drive meaningful results with social.

You’ll Discover How To:

  • Reach new customers and get more leads using the most popular content formats on top social platforms
  • Boost direct sales by running effective paid social campaigns
  • Help your sales team make new connections and close more deals using social selling

  • Photo of Sarah Dawley

    Sarah Dawley

    Senior Copywriter at Hootsuite

    Sarah leads the research and analysis of Hootsuite’s  global trends report. She brings 14 years of experience in strategy and copywriting  at some of Canada’s largest media organizations. Sarah works with Hootsuite’s brand team to define and articulate how social media is impacting, brands, marketers and consumers.

  • Photo of Ben Cathers

    Ben Cathers

    Senior Strategic Solutions Consultant, Hootsuite

    Ben Cathers is the Senior Strategic Solutions Consultant at Hootsuite. He sells, pitches and manages the initial rollout phase in some of Hootsuite’s largest rollouts, including compliance rollouts for top-tier insurance companies. Ben is a frequent speaker on social media and financial services, having presented at multiple BDI Events, Meetups and at the International Trader's Expo.

  • Photo of Ryan Ginsberg

    Ryan Ginsberg

    Senior Manager of Social Ads at Hootsuite

    Ryan brings 15 years experience in the digital advertising space with a track record of connecting brands to their customers across platforms.  As Senior Manager of Social Ads at Hootsuite, he leads the Enterprise strategy that helps organizations bridge the gap between organic and paid to drive business results through social.  Prior to Hootsuite, Ryan hailed from Twitter where he helped launch their Canadian operations, educating marketing professionals on the strategies, tactics and measurement of social ads.

  • Photo of Amanda Wood

    Amanda Wood

    Social Marketing Lead at Hootsuite

    Amanda Wood is the Social Marketing Lead for Hootsuite. She is responsible for setting campaign social strategies, and overseeing the publishing of content on all major global social channels. To understand the relationship between paid and organic social, Amanda regularly tests internal tools like Hootsuite Impact to demonstrate the full value of social to the business.