How to Diversify Your Social Strategy with Paid and Organic
As brands rethink their social presence in today’s rapidly shifting landscape, marketers are looking for more cost-effective ways to drive business and connect with their community.
With member engagement rates nearly doubling year-over-year, LinkedIn is uniquely positioned to help businesses of all sizes build a compelling organic social presence, boost reach and engagement with paid advertising, and measure and optimize campaigns to maximize impact.
Join us to learn how you can use LinkedIn to build brand awareness and generate highly qualified leads by building a strategy around thought leadership, sponsored content, and your employee networks and influencer leaders.
What you’ll learn
- How to build a social strategy where organic and paid content amplify each others’ effectiveness
- How to effectively engage with an audience that has higher intent and decision making power
- Tools and tips to save you time by managing LinkedIn alongside your other social channels
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Savi ChakrabortyProduct Marketing Manager, Ads, Hootsuite
Savi is product marketer for Hootsuite Ads and leads the go-to-market strategy to drive value for customers through social advertising.
Andrew KaplanDirector of Product Marketing, LinkedIn
Andrew is a Director of Product Marketing at LinkedIn. He and his team lead go-to-markets for LinkedIn's paid advertising products and solutions.