Is Customer Care the New Marketing?
8 April 2021
Social and messaging platforms have increasingly become where people engage with brands and organizations. Yet after racing to ramp up their digital presence in 2020, many businesses now find themselves struggling to manage the explosion of digital customer care inquiries without sacrificing quality.
To build stronger relationships with customers, it’s more important than ever to enable your team to deliver efficient, effective customer care across all your social channels. That’s why we couldn’t be more excited to announce that we’re bringing Sparkcentral—the most advanced customer care solution—to the Hootsuite platform.
What you’ll learn
- What shifting consumer expectations mean for the future of customer care
- How to improve operational efficiency while supporting the customer journey across digital channels
- How leading organizations are increasing customer loyalty and advocacy with social customer care
How Governments Grow on Social While Maintaining Security
We've invited experts in both social media security and brand awareness to share practical ways government agencies can build their audience and connect with constituents while ensuring security and winning trust.