Hootsuite Announces New IGTV Media and Metrics Available in Analytics Tool 'Hootsuite Impact'
IGTV data now available in Impact's post-level metrics via the Instagram Graph API
Vancouver, March 25, 2021—Hootsuite is excited to announce new IGTV media and metrics available via the Instagram Graph API, released by the social network on March 16, 2021. Analytics on the beloved content types that have become an integral part of the Instagram experience are now available within Hootsuite Impact, the tool that allows users to track, analyze, and understand audience engagement on social.
With the new API capabilities, Hootsuite Impact customers can now better optimize their Instagram content strategies via the addition of IGTV post-performance alongside photos, videos, carousels and stories—while leveraging data to find out which posts are garnering the best ROI. Impact customers can now track the performance of IGTV posts, alongside other Instagram content with metrics like:
Brands, small businesses, and solopreneurs can now see all of the same IGTV performance metrics available in-app, plus a customizable ROI metric that allows users to determine which IGTV videos are giving them the best results based on their business goals.
The IGTV data in Impact’s post-level metrics also provides ‘best time to post’ recommendations based on past post-performance.
One view to track the performance of all Instagram posts
Analytics on which content types are driving the best results
Useable Insights to adjust and optimize Instagram content strategies and create impactful posts
Please visit hootsuite.com/products/impact for a more holistic view of Instagram performance analytics within Hootsuite Impact.
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