VANCOUVER, BC— June 10, 2022 – Hootsuite has been awarded the Buzz Award by Benevity at the 2022 Goodies Awards. The award recognizes the company that brought their corporate purpose programs to life through communications and storytelling, working cross-functionally across the organization to promote goodness.
“It is such an honour to be recognized as the Buzz Award winner by Benevity this year,” said Eva Taylor, Director of Social Impact, Hootsuite. “I’m so inspired by all of the outstanding brands and people that were recognized for leading the way in social impact, employee engagement and corporate philanthropy during such challenging times, and particularly inspired by our fellow nominees, Fiserv and TELUS, who are both doing incredible work.”
Hootsuite partnered with Benevity in September 2021 to launch its social impact program, Hootsuite for Good, and positively engage its employees in giving and volunteering. Through the partnership, employees have access to many purpose-driven benefits through Spark -- Benevity’s dashboard that helps manage social impact initiatives, donations and volunteering – including employee matching and paid volunteer time off.
Since launch, Hootsuite introduced a series of branded company-wide events, including HootMatch, the company’s first employee matching event; Beyond the Nest, its first global volunteer week; and a month-long holiday matching campaign timed with Giving Tuesday.
Hootsuite’s Social Impact team also worked alongside its Brand team to create a unique brand identity for the Hootsuite for Good program and supporting events. To educate and excite employees in the lead up to HootMatch, Hootsuite ran an internal storytelling campaign. Using a video-first approach, employees and executives around the world were featured talking passionately about the causes that personally impacted them, inspiring their fellow employees to take part. A daily video was released in the two weeks leading up to the launch of HootMatch, which was supported by a dedicated video message from Tom Keiser, the company’s CEO.
“It's the employees at Hootsuite who are the true driving force behind our impact programs. I am constantly reminded of the power of the individual, where many actions - big and small - are what ultimately lead to meaningful change.” added Taylor. “I'm so grateful to work with so many passionate Owls, who truly care about giving back to the communities where we live and work around the world.”
To learn more about Hootsuite’s Social Impact initiatives, read its 2021 Social Impact Report.
Hootsuite is the global leader in social media management. With approximately 200,000 paid accounts and millions of users, Hootsuite powers social media for brands and organizations around the world, from the smallest businesses to the largest enterprises. Hootsuite’s unparalleled expertise in social media management, social insights, employee advocacy, and social customer care empowers organizations to strategically grow their brands, businesses, and customer relationships with social.
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Hootsuite Media Team