Understand what's working on social with Hootsuite Analytics
See what’s working, improve what’s not, and get results. Smart data and beautiful reports make it easy. No spreadsheets required.
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Track all your networks in one place
Sit back, relax, and watch your social media stats soar
Show the value of your social media content with the ultimate social media analytics software.
All your performance metrics, for every network, in one user-friendly dashboard. Hootsuite shows you how you’re doing on Facebook, Instagram, TikTok, X (Twitter), LinkedIn, Pinterest, YouTube, and Threads.
Quickly and easily show which posts drive the most engagement with post-, profile- and network-level metrics. Plus, view your social advertising performance right alongside your organic posts.
Take your social strategy to the next level by posting at the exact time your audience is online. See when to post on every network to reach your specific goal — increase engagement, drive traffic, build awareness, or extend reach.
Use Hootsuite’s competitive analysis tool to see your competitors’ posting frequency, audience growth, average engagement, and more. Plus, benchmark your own performance against big players in your industry.
Say goodbye to the stress-inducing, time-consuming side of social media tracking
No more ping-ponging between tabs, making guesses about what works, or stressing over a dozen spreadsheets. Bring it all to one place and use real data to inform your social media strategy.
Go deeper than native with hundreds of metrics
No social media analytics tool goes deeper than Hootsuite. Keep an eye on hundreds of unique performance metrics — from views, engagement rate, and clicks to detailed reporting on messaging and social advertising. Drill down to the post level, network level, or page level to determine what works for your brand.
Build reports fast with pre-defined templates
Whether you want a quick snapshot of your performance or a detailed report to share with execs, you get it all in Hootsuite Analytics. Demonstrate performance highlights, audience growth, post engagement, and more in an easy-to-understand format.
Monitor organic, paid, and earned content side by side
Hootsuite not only helps you keep a close eye on your organic social posts, but it also comes with tools to help you track and improve your social media advertising strategy. Monitor reach, click-through-rate, cost per click, and more on Instagram, Facebook, X, and LinkedIn.
Keep your reputation in tip-top shape and stay on top of trends
Social listening tools let you monitor keywords, mentions, and hashtags so you’re always up to date about what people are saying about your brand or industry. Add advanced social listening tools to kick up consumer research, find influencers, and more.
Easily share your wins with the rest of your team
Go ahead and brag about it. Easily export social media reports in the format that works for you — .csv, .xlsx., .pdf, or .ppt. Plus, share reports to an external email address or with your teammates in the Hootsuite dashboard.
The analytics dashboard is … invaluable! Hootsuite dashboards provide a birds-eye view on the performance of our many social campaigns. We can quickly analyze the results and create reports at the click of a button.
Go beyond detailed analytics reports
In addition to custom reports and templates, Hootsuite comes with tons of useful social media analysis tools you can use to sharpen your strategy (and grow lightning-fast).
Social performance
score
View a weekly or monthly snapshot of your performance across Facebook, Instagram, and LinkedIn. Watch your score climb each week as you improve your content strategy.
AI recommendations
and highlights
Get AI-powered tips on how to boost your social performance score fast. Plus, see a quick snapshot of your most and least engaging posts from the past week.
Competitive
benchmarking
Monitor up to 20 competitors simultaneously. Track their posts, posting frequency, follower growth, engagement rate, and more.
Industry
benchmarking
See how your business performs on social media compared to big players in the industry. Benchmark against different verticals and company sizes.
Best time to post
on social media
See when to post on every network based on when your audience scrolls. Then schedule your posts to go live at that time.
Repurpose
top-performing posts
Get even more engagement out of your best content. Identify top-performing posts in seconds and use AI to recreate the magic without duplication.
Unlock even deeper social media insights with Enterprise
Analyze and track your ROI, benchmark against more competitors, and create custom metrics with Hootsuite’s premium analytics solutions. Plus, bring all your social and web metrics to one place, including Google and Adobe Analytics.
Kickstart your strategy with helpful resources
The ultimate guide to social media analytics
Learn everything there is to know about social media analytics, and get a free report template, with this guide.
Social media competitor analysis: Template and guide
Beat your competitors on social media and fill gaps in your strategy with our competitor analysis guide.
The 21 essential social media metrics to track
See which social media metrics actually matter and discover the tools that make them easier to track.
Frequently asked questions
Social media analytics is a set of data points that tell you how your social media posts perform. Analytics is made up of a group of social media metrics, such as how many people liked or commented on a specific post. These metrics help you determine which types of content and which networks are most worthy of your efforts.
Getting insightful reports is quick and easy with Hootsuite Analytics. Your dashboard shows all your data for accounts across all your social networks. Plus, it allows you to create attractive and skimmable social media analytics reports to share with your team. Cue the snaps from your boss.
Read our guide to social media analytics here.
With Hootsuite, you can monitor the performance of paid and organic social media posts on all the most popular social media networks as well as the web.
Facebook analytics — Learn the best time to post on Facebook based on your followers and goals. View hundreds of post- and page-level metrics.
Instagram analytics — Learn the best time to post on Instagram and track the performance of Reels, feed posts, Stories, and more.
X (Twitter) analytics — Simplify Twitter reporting, track hundreds of metrics, and monitor mentions. See when to post and identify top-performing Tweets.
TikTok analytics — Learn the best times to post on TikTok to boost your chances of going viral. Determine where views came from and much more.
LinkedIn analytics — Figure out what’s working on LinkedIn with analytics for organic posts and paid ads. See when to post for the most engagement.
Pinterest analytics — Prove your Pinterest ROI. Plan successful campaigns by tracking website visits and revenue generated by your Pins.
YouTube analytics — Analyze YouTube performance alongside your other social media channels. Schedule automatic reports to stay in the know.
Threads analytics — View organic page- and post-level Threads metrics, including engagement rate, interactions, likes, impressions, and more.
Paid ad analytics — Analyze the performance of your paid ads, including Facebook, Instagram, LinkedIn, and — with Hootsuite Advanced Analytics — Twitter.
Web analytics — Advanced Analytics integrates with Google Analytics and Adobe Analytics so all your social and web data is in one place.
No more hopping between multiple different social data analytics platforms!
Absolutely. Hootsuite is one of the best social media analytics tools for competitor analysis. All Hootsuite plans include social media competitive benchmarking, which allows you to add up to 20 competitors, depending on your plan. You pick the social media accounts you’d like to keep an eye on (don’t worry, we’ll keep your list private).
Within the Hootsuite dashboard, you can track various competitor analytics within a selected date range. Track their posts and post frequency, average engagement, followers and audience growth, and estimated engagement. You can also use Quick Search to get an idea of what people are saying — and how they feel — about your competitors.
Tracking what your competitors are doing on social media doesn’t make you nosy. It makes you smart. With the insights you gather, you can leverage brand-new ways to shine online. Discover where to post, how often to post, and which topics resonate with your shared audience.
Your social media analytics dashboard is made up of a series of social media metrics. These are the numbers that show how many people interacted with your content and the ways they did so. Examples include the number of likes, comments, shares, saves, and views on a specific post. But there are hundreds of metrics you can (and should) measure on social media.
The right social media analytics tools can help you quickly identify what content your audience likes and doesn't like. That means you'll know how to get more attention, followers, and conversions on each post.
Another big reason to track analytics on social media? It helps you decide where to spend your time, money, and effort. Find out which types of posts and networks are your biggest money-makers so you can take your marketing dollars further.
Learn more about the social media metrics that really matter.
If you want to take full advantage of the power of social media (who doesn't?) then it's definitely worth your while to invest in an analytics tool like Hootsuite. The best social media analytics tools can help you reach your goals much faster.
Hootsuite measures hundreds of social media metrics on the most popular networks. It tracks your performance on Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest, YouTube, and Threads.
Some of the most popular social media metrics tracked include: reach, engagement rate, impressions, likes, plays, shares, clicks, saves, comments, video views, new followers, total followers, profile visits, reactions, website clicks, and daily engaged users.
For a complete list of analytics provided by Hootsuite, visit the help center.
Hootsuite Advanced Analytics (formerly Hootsuite Impact) is a social media analytics tool you can add to your Hootsuite Enterprise plan.
While Hootsuite’s basic analytics can help you see exactly how your posts are performing on social media, Advanced Analytics gives you a deeper view into what social media content is bringing in the most money (and much more).
Advanced Analytics allows you to see your total social media spend and, in turn, your total social media ROI. Plus, it allows you to build custom metrics that are hyper-relevant to your business.
The goal of Advanced Analytics is to give you a holistic view of how you’re performing on social media — from dollar amounts to vanity metrics to web analytics. It even helps you track how many people visit your website from social media with integrations for Google Analytics and Adobe Analytics.
Here are some of the extras you get with Advanced Analytics:
See your total spend and total return on social media in one simple view
Create a customizable social ROI analysis that automatically updates
Build custom metrics with your own formulas relevant to your business
Easily add Google Analytics and Adobe Analytics to your Hootsuite dashboard
Easily compare performance of content and campaigns
Create and apply custom tags on published posts based on custom rules
How often Hootsuite updates analytics varies based on the social media platform. Hootsuite pulls data from the native networks, which are only updated periodically.
Facebook metrics come from Facebook Insights, which is only updated once a day. Instagram updates its metrics every 48 hours, but it may take up to 64 hours to see the latest data in your dashboard.
For more information, visit the help center.
Hootsuite Standard lets you connect five social media accounts. With Hootsuite Advanced and Enterprise, you can analyze unlimited social media accounts.
Start seeing results right now
Put your social media reporting on autopilot with Hootsuite. Save time, impress your boss, and beat out the competition with the best analytics tool around.