Advertising on Social Media: Transforming from Reach to Reward

Joey Aw
Product Marketing Specialist at Hootsuite

Details
In a digital world, social media is the place to see and be seen. If you’ve hesitated to add social to your advertising channels, consider this: there are now 4.62 billion people using social media.
With goals to reach, expectations to meet, and a budget you can’t afford to waste, putting off social advertising just isn’t an option anymore. The good news? Getting started doesn’t have to be complicated or expensive. Let us show you how.
What You’ll Learn:
How to plan a successful organic strategy that can leap into a paid campaign
Examples of objectives to set yourself up for success
Audience targeting and ads to test
How to show your boss what it all means to the bottom line
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Joey Aw
Product Marketing Specialist at HootsuiteEmily Marshall
Solutions Consultant II, Hootsuite
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